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Business Plan Presentation MobiHealth

Business Plan Presentation MobiHealth. MobiHealth. Venture Mission and Strategy Business environment Execution Risk Analysis Key Asumptions and Financials. Mission. We want to deliver an application which helps Lady Health Workers execute their work in Pakistan. Strategic Intent.

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Business Plan Presentation MobiHealth

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  1. Business Plan Presentation MobiHealth

  2. MobiHealth • Venture Mission and Strategy • Business environment • Execution • Risk Analysis • Key Asumptions and Financials

  3. Mission We want to deliver an application which helps Lady Health Workers execute their work in Pakistan.

  4. Strategic Intent To be an essential part of the work of Lady Health Workers • Key actions: • Partners in Pakistan (government, health organizations etc) • Local know-how and insights

  5. Our Earnings Logic The application is downloadable from the company home page at a price of X. International health organizations and governments can buy multiple copies

  6. Business Environment • Target market • The users of the application are Lady Health Workers in rural areas of Pakistan • Product/Service concept • Mobile phone application that provides useful tools for Lady Health Workers • Competition (direct and substitution) • Other health applications available for mobile phones • Telemedicine (not mobile application)

  7. Project Execution Key Milestones: • Prototype • Business plan • Getting partners • Demo version • Selling the application / license

  8. Risk Analysis • ACTIONS • Market • Making contacts in market area, develop further application • Contact LHWs in Pakistan and inquire needs, opinions etc. • Technology/Product • Possible R&D partners in market area RISKS • Market • Promotion, how and when? • LHWs reluctant to adopt mobile phone applications • Technology/Product • S40 technology is limited • Lack of knowledge of S40 technology

  9. Key Assumptions And Financials • Lady Health Workers have the ability and need to use mobile phone applications

  10. Market Research & Marketing planMobiHealth

  11. The Plan • What kind of healthcare application can assist LHWs in Pakistan? • The purpose • Collect relevant information about Pakistan healthcare system (private and public sector, in cities and rural areas) • what kind of mobile phones people have • how familiar people are with mobile applications and is there demand on our service • Pakistani contacts in Aalto University • They have contacts in Pakistan • We are going to discuss with our Pakistani contacts about specific needs of LHW (next week?) • How can we make LHWs working easier?

  12. The Plan • contacting government and organizations who are working in Pakistan and propose co-operation • Nokia’s research material ? • We have been told some kind of information and connection tool is needed • Problems • Competitors, reluctance towards mobile apps

  13. The Plan

  14. Market size and trends • About 100000 LHWs in Pakistan • LHWs could buy the application or government would buy it for LHWs • Financial sheet (costs 1€/application) • Need for simple application for LHWs • The biggest obstacle is how can we convince LHWs and organizations that our service is useful

  15. Offering • Ideas • 1. First aid guide for LHWs • More just a fag, something new for LHWs • Communication system for LHW (future) • Service where LHWs could be in touch • MIM? Chat? Mobile community? • LHW is the end user, Government and NGO’s are customers • We could also try to sell the application for MobiLink

  16. Customers • Idea is that Pakistani government or some healt care organization buys our application for use of Lady Health Care workers, which are our end users. • Mobilink and other mobile service providers are also our potential customers. • For now there are no non-paying end users.

  17. Competitors • There are hundreds of healt related applications on the mobile market. (Ovi Store, Android market, AppStore). • Most of the applications are some sort of databases like first aid guides, so they can be applied in any country, not specialized on some specific area or market. • Mobilink released an Lady Health Worker program in 2008. They gave free phones bundled with mobilink sim-card. • Mobilink is one of the biggest Pakistani mobile service providers. They have millions of customers and a lot of resources. • Mobilink could also become our customer instead of a competitor. They don’t have a running application for now, just the phones.

  18. Market share and Sales • There is not existing mobile health application for LHWs • We believe that every LHW use our application in the next summer • Application will be downloadable • Any other health worker or individual can download it from our web page

  19. What we are going to do • Survey • Key people • Experinced contacts in mobile phone market • Gregory Smiley form Nokia • Pakistani contacts value our plans and the application • Connection to LHWs and other locals • Possibility co-operate with Indian developers • Questionary • Word document

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