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Business Plan Presentation. Corey Ragsdale, President. The Business Idea. 100% pure, natural baby food purees Created to fill a gap in the industry Manufacturing/production business model. Who We Are. Corey Ragsdale, President On staff nutritionist “Baby Chefs” – produce product.
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Business Plan Presentation Corey Ragsdale, President
The Business Idea • 100% pure, natural baby food purees • Created to fill a gapin the industry • Manufacturing/production business model
Who We Are • Corey Ragsdale, President • On staff nutritionist • “Baby Chefs” – produce product
What We Need • Online marketing campaign • $5,000 investment
Market Analysis • Market size determined • B2C market • Future B2B (distributors) • Marketing personas
Market Research • 10 question survey conducted • “Concerned” or “not concerned” • Pricing strategy developed • Packaging type determined
Supply and Distribution • Ship direct to customers • Bulk purchase = discount to offset shipping • Front end supply chain
Return Policy • No returns – only refunds or replacements • Customer satisfaction is #1
Product Pricing • 3 ounce jar = $3.00 = 56.7% margin • 6 ounce jar = $5.00 = 52.0% margin • Acceptable margins • 4% market share estimate
Company Goals • Customer acquisition • Sales amount • Product quality
Online Marketing • Keywords – high cost to acquire customer relative to product cost • Online paid advertisements
Website • Website created as customer interface for transactions and company information • Link to website