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Business Plan Presentation

Business Plan Presentation. Corey Ragsdale, President. The Business Idea. 100% pure, natural baby food purees Created to fill a gap in the industry Manufacturing/production business model. Who We Are. Corey Ragsdale, President On staff nutritionist “Baby Chefs” – produce product.

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Business Plan Presentation

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Presentation Transcript

  1. Business Plan Presentation Corey Ragsdale, President

  2. The Business Idea • 100% pure, natural baby food purees • Created to fill a gapin the industry • Manufacturing/production business model

  3. Who We Are • Corey Ragsdale, President • On staff nutritionist • “Baby Chefs” – produce product

  4. What We Need • Online marketing campaign • $5,000 investment

  5. Market Analysis • Market size determined • B2C market • Future B2B (distributors) • Marketing personas

  6. Market Research • 10 question survey conducted • “Concerned” or “not concerned” • Pricing strategy developed • Packaging type determined

  7. Supply and Distribution • Ship direct to customers • Bulk purchase = discount to offset shipping • Front end supply chain

  8. Return Policy • No returns – only refunds or replacements • Customer satisfaction is #1

  9. Product Pricing • 3 ounce jar = $3.00 = 56.7% margin • 6 ounce jar = $5.00 = 52.0% margin • Acceptable margins • 4% market share estimate

  10. Company Goals • Customer acquisition • Sales amount • Product quality

  11. Online Marketing • Keywords – high cost to acquire customer relative to product cost • Online paid advertisements

  12. Website • Website created as customer interface for transactions and company information • Link to website

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