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Eco-Spin Business Plan Presentation

Eco-Spin Business Plan Presentation. Team 7: Joe Cha, Ryan Ollie, Kent Utama , Paul Von Hertsenberg. Current Biking Situation. http://www.corbisimages.com/Enlargement/42-18916569.html. Over 1,500,000 people nationwide commute to work via bicycle Wasted potential energy generating process.

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Eco-Spin Business Plan Presentation

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  1. Eco-SpinBusiness Plan Presentation Team 7: Joe Cha, Ryan Ollie, Kent Utama, Paul Von Hertsenberg

  2. Current Biking Situation http://www.corbisimages.com/Enlargement/42-18916569.html Over 1,500,000 people nationwide commute to work via bicycle Wasted potential energy generating process

  3. Current products http://www.bikedenver.org/wp-content/uploads/2007/02/dynamo.gif Stationary Powers a headlight Requires a special tire http://www.econvergence.net/images/electron.jpg

  4. What makes a bike accessory desirable? http://s7.thisnext.com/media/largest_dimension/625DBBFE.jpg Good question…

  5. Goals for a must-have accessory Unobtrusive Easy to install Durable Promotes bike usage USEFUL

  6. Eco-Spin • Eco-Spin enhances the existing bicycle without obtrusion • Actively recycles energy • Charge USB devices while riding • Encourages biking over driving

  7. The Market • Bike commuters • In 2008, .55% of Americans commuted to work on bicycles (ACS 2009) • Our survey results show that largest consumer market will consist of • ages of 18 to 30 • cities/college towns worldwide • Eco-Conscious People • Also appealing to those who enjoy “recycling” energy. • “Green” people who actively look for ways to save the environment

  8. Design Evolution

  9. Prototype

  10. Market Research • Over 1,500,000 people commute to work on bikes everyday • Target maximum quantity of 800,000 (~53%) • Conservative ceiling considering appeal to non-commuters as well • Commuters only make up 10% of adult bikers • Appealing to “green” bikers • Product will create it’s own market

  11. Bike Commuter Popularity • Growing market • Untapped potential • No barrier to entry

  12. Long Term Market Plan • Start with cities in California • The next year target the West Coast • In year 3, target overall commuter market with 53% market share • 800,000 people

  13. Profit Model

  14. Bill of Materials

  15. Costs First Year Sunk Costs • Design Engineering • Manufacturing Process Development • Manufacturing Equipment Purchase and initial tooling • Injection molding, tooling, soldering, • Testing Equipment Fixed Variable Costs • Employees • Marketing • Cleaning and equipment maintenance • Rent for 8500 sq. ft facility • Utilities • Insurance • Safety • Miscellaneous expenses $720,000 $500,000 $200,000 $30,000 $42,000 $11,000 $75,000 $25,000 $20,000_____ $900,000

  16. What Does “Green” Mean? • 63% of people agreed to pay $10 more for a “green” product Our Definition • Green means using only non-toxic materials

  17. What Does Green Mean? • Added cost to the product • Changing batteries changes lifetime • NiMH offers 3 years of life • NiZn (“green”) offers 1 year of life

  18. Side-by-side Comparison

  19. Breakeven Analysis Normal plan would take 3.25 year “Green” would take 4.7 years

  20. 3 Year Outlook

  21. Questions ???

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