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Second Presentation Business Plan

Second Presentation Business Plan. Ryan Rost , Haorui Song, Arianne Nasser and Nicole Abadi. Idea Integrate high quality refreshments and food into TJX Stores. Value Proposition

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Second Presentation Business Plan

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  1. Second PresentationBusiness Plan Ryan Rost, Haorui Song, Arianne Nasser and Nicole Abadi

  2. Idea Integrate high quality refreshments and food into TJX Stores. Value Proposition Pairing food and refreshments with retail locations creates an attractive combination of convenience for customers. Consumers drawn by the offerings of TJX, Dunkin Donuts or both, now find their demands met in one location.   

  3. Target Market • TJX targets women. Dunkin Donuts reports thatwomen account for more of the costumer base than men. • 56% of adults living in the United States drank coffee every day. Regular coffee drinkershave about three cups daily, that’s about 336 million cups of coffee. • Dunkin donuts serves nearly 1 billion cups of coffee every year (2.7 millions cups a day) • 84% of coffee drinkers consume their coffee at breakfast.

  4. Competition In addition to existing competition that TJX already acknowledges, competitors to the new concept are coffee shops. Any establishment that provides coffee and beverages, pastries and various baked goods, is identified as a competitor. Advantage: One stop to buy whatever you need. Disadvantage: If customer only want coffee.

  5. Cost and Benefits to TJX •COST: 1. Sacrifice 500 sq. ft. previously used for retail. 2. Construction of “pick-up” window to accommodate more customers. If this situation allowed, labor costs will increase in response to greater customer demand. •BENEFITS: 1. $150,000 rental per year. 2.Increase revenue by bringing more customers 3.Maximize the satisfaction of customers.

  6. •Strengths:increased quantities of customers to the location, providing a situation of maximal consumer. win- win situation. •Weaknesses:requires a portion of the location’s floor space, decreasing potential revenue for TJX. •Opportunities:stronger, variety and one more reason to go. Coffee is more popular. •Threats: Establishments similar to Dunkin Donuts within a close radius.

  7. Sq. ft requirements - Snack bar: 300 • Seating: 200 (If applicable) • Total (snack and seating combined): 500 • Revenue and profit generated by each location - In 2009, Dunkin Donuts’ generated $6.9 USD billion in revenue, with an average per location of $464,709 USD. This figure includes international ventures; it is not unrealistic to predict revenue in excess of $500,000 USD per location in the proven US market.

  8. Does it cause any incremental revenue from the clothes or cost? • Dunkin Donuts operates out of a confined space. Seating area, if present, will be situated a safe distance from merchandise, reducing the risk of damage to saleable goods without limiting exposure. • Will customers go to TJX just for the coffee? - If more proximal than other options, this concept can be a routine first option for coffee and snacks. - Extended hours with exterior “pick-up” window increases convenience and accessibility.

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