1 / 14

Business Plan Paper Presentation

3FLAGS PROJECT TEAM. Chris Essert, Fan Yang, Lloyd Rezler. Business Plan Paper Presentation. InternEntry.com. MPC, eCommerce, Bus54 May 19, 2008. Management Team. Chris Essert

burke
Télécharger la présentation

Business Plan Paper Presentation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 3FLAGS PROJECT TEAM Chris Essert, Fan Yang, Lloyd Rezler Business Plan Paper Presentation InternEntry.com MPC, eCommerce, Bus54 May 19, 2008

  2. Management Team • Chris Essert • Brings 30 years of experience as a computer programmer, GIS and database analyst, technical writer, computer support and technical assistant experience includes HTML, XML, SQL, dBASE, Fortran, Pascal, Ada, C, Visual Basic and Java. Chris has also done Web programming using Visual Basic Express and SQL Server Express. • Fan Yang • Is a specialist in identifying new business opportunities and building partnerships. Experience includes: sales general manager in Ji Fa Group, a leading packaged food company, and work as a project manager of China Commerce Joint-Stock Company a subsidiary of Chinese Ministry of Commerce. • Lloyd Rezler • Has had a wide range of executive, consulting, and entrepreneurial experience, including: VP Business Development, at PacTel Cellular LA. Globalstar's first President of the Council of Service Operators, guiding development and governance of multi-billion dollar segments of the Globalstar system. Consulting to Fortune 500 companies, and US SBA.

  3. Overview • Most powerful web service for early-career job seekers to make their best career start; or career restart if they're changing employers or career direction. • Genuinely better set of services & outcomes • Attractivedemographic for web marketers • Free website, supports high traffic growth • Hyper-targeting… significantly more potent • Long-term user relationships maintained

  4. Traffic Strategy Success Factors • Choice: Largest quantity of early-career job listings in the World • Fit: Help find best fit between candidate & employer (Self-assessment; peer assessment; job suggestions from profile analysis) • Reality Check: Help candidates find out about realities of working for prospective employers • Quality of Listings: Ensures links are good, timely, accurate, etc.

  5. Marketing Strategy • Early-career job seekers: Web-centric 16 to 30 year olds, about to have a new source of income, and likely to binge on delayed-gratification & job related purchases • Hyper-targeted, low noise ads • Relatively extended site visit times • Merchant ads: Pay Per Action • Employer ads: Pay Per Click

  6. Promotion • Phase 1: Prime the Pump • College Newspapers: Press releases and inexpensive ads • General Press Releases: Aimed at parents and relatives • Video Clips: For placement on YouTube, etc. • Fliers: On campus boards, at concerts, at street fairs, etc. • Viral: InternEntry's staff start threads or join discussions • College Placement Officials: Quality collateral package • Phase 2: Build Momentum • Contests, prizes, more viral, action teams, etc. • Phase 3: Keep Users after Job Start • Message: “Think about your next job; don’t cut the cord”

  7. Competitive Advantage • First Mover • in the augmented early-career job seeker market (fit, choice, reality check, quality) • Product Sophistication • prevents rapid duplication of business concept • Social Network Application Quality • superior to potential competition • Job Listing Quality • automated checks, human checks (users and employers)

  8. Competition • No direct competitors in the augmented early-career job seeker market • Jobster.com: nearest potential competitor, struggling after $48 million in funding

  9. Technology • Two web crawlers: jobs, reviews(open source, but specifically modified) • Facebook & MySpace Applications • Proprietary hyper-targeting algorithms • Self-Assessment and peer-assessment (provided by 3rd parties) • Search engine • Web development and deployment platform (variation of LAMP) • Webpage software

  10. Rollout Schedule • If funded in July, 2008:

  11. 3 Year Cash Flow Projection • Conservative model does not include: • Canada in Phase 1 (revenue understated about 10%) • Employer ad revenue (revenue understated about 5%) • Value of the business $100 million in 3 years • $7 million funding, post money value $35 million

  12. Risks • Software development: • complexity • schedule risk • Costs: • Software • Headcount • Equipment • PPA pricing: untested • Can't achieve high quality listings • Seasonality: impacts cashflow & operations • Jobster revitalizes and refocuses

  13. Thank You! and Questions? 3FLAGS PROJECT TEAM Chris Essert, Fan Yang, Lloyd Rezler

  14. 3 Year Cash Flow Projection Cash Out Cash In

More Related