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Tactical Social Media

Tactical Social Media. Which platforms should I use in my communications plan?. Platforms. Basics. Management. Metrics. Why does it matter?. Most people are on a variety of platforms.

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Tactical Social Media

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  1. Tactical Social Media Which platforms should I use in my communications plan?

  2. Platforms Basics Management Metrics

  3. Why does it matter? • Most people are on a variety of platforms. • Just because YOU aren’t on social media doesn’t mean that people aren’t talking about you. Take control of the conversation and your reputation! • Social media isn’t the future; it is the present and it is time to get on board.

  4. Social Media is NOT… …FREE. It takes time and time = $$$ (manpower and hours to draft messages, shoot/edit pictures & video, post, reply, monitor, measure, analyze). …a crap shoot of random posts. Messages are strategically written and strategically placed on certain platforms at certain times. …rocket science (although there is a bit of writing, technical skill and math involved).

  5. Blogs • Longest format for sharing ideas (unlimited character/word space) • Allow you to establish yourself as a “Thought Leader” in your field. • Can be shared/pushed on all other platforms.

  6. Microblogging • Similar idea to blogging but in much shorter format. • Twitter – 140 characters or less • Tumblr – unlimited characters but typically short form posts consisting of images, quotes, videos, etc.

  7. Social Networks • Facebook - Casual, friendly, opinionated • LinkedIn - All business, all the time • Google+ - Semi-professional, less engaging, high SEO • Pinterest - Highly visual, helpful tips and projects

  8. Bookmarking & Tagging • Allows user to save favorites found on Web and recommend to others • High engagement • High virality potential

  9. Online Video • Create your own channels to share videos across multiple platforms • Videos can be of any length

  10. Short Video • Very short (7 seconds for Vine, 15 seconds for Instagram) • Can only be shared on those platforms

  11. Photo Sharing • Create entire photo albums • Share across multiple platforms • Great for events, inside look at employees, promotions, etc.

  12. Management • Choose carefully! You don’t have to do it all. Decide which ones are best for YOUR audience and YOUR message. • Save time! Choose a management platform that allows you to post to several platforms at once. • Measure! Many platforms have analytics built in.

  13. Metrics There are MANY ways to measure the ROI of your social media investment, such as: • Followers • Likes • Tweets/RT • Views • Shares • Downloads • Favorites • Referrals • Unique Visitors • Social Reach • Impressions • Activity & Engagement • Influencers • Trends • Mentions • Comments • Kred & Klout scores • Traffic • Inbound links

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