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Web Science Albert- Ludwigs - Universität zu Freiburg SS 2012

Web Science Albert- Ludwigs - Universität zu Freiburg SS 2012. Prof. Dr. Peter Fischer Dr. Thomas Hornung PD Dr.-Ing. Cai-Nicolas Ziegler Io Taxidou. Organisational. Admission: Generally: First- come , first- serve ( according to waiting list registration )

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Web Science Albert- Ludwigs - Universität zu Freiburg SS 2012

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  1. Web ScienceAlbert-Ludwigs-Universitätzu FreiburgSS 2012 Prof. Dr. Peter Fischer Dr. Thomas Hornung PD Dr.-Ing. Cai-Nicolas Ziegler Io Taxidou

  2. Organisational • Admission: • Generally: First-come, first-serve (accordingtowaitinglistregistration) • Attendance/topicpreferencestoday (noresponse –> end ofwaitinglist) • Waiting List Overlapwith Business ProcessModelling • Topic Assignment • Preliminary Today • Finalized end ofweek • Time slots: • Planned June 22nd/29th • ShiftsecondslottoJuly 6th • Start earlier (around 6 hours)!

  3. What's important for the presentation 1 • Make the presentation a cohesive and compelling story ... • Well-designed structure that enables the audience to follow the flow and argumentation • … which gets its points across ... • Many presentations are overloaded by formulae that remain unintelligible in the course of an oral presentation • Focus on several main points that you want to make sure will stick with the audience • … while not limiting itself to trivialities • While not overloading the presentation with formulae, it should still satisfy academic levels • Time management • 40 mins for presentation (without intervention by questions) can be adequately planned ahead • Convince by appealing and consistent visual presentation • Use the pre-defined slide templates and use bullets, fonts, bars, etc. in a consistent way • Do not overload the slides with info – the slides are meant as support for the oral presentation! • The presentation should look good so that the audience loves to look at the slides! 2 3 4 5

  4. Game rules • Participation in all sessions is mandatory • Submission of written report (5-10 pages DIN A4, 12 pt., single-spaced, one-column) by June 8th, 2011 • Oral presentation of each participant (English or German) • Presentation 40 mins, discussion and questions 10 mins; • Note that presentations have to be in PPT(X) and need to follow the format template provided to you • Final presentations need to be submitted by • June 20th (first session) • June 27th (second session) ; • Participation in discussions and the quality of questions raised is also part of the final grade assigned • The final grade is composed 75% oral presentation plus participation in discussions and 25% written report • As the lecturer is working full-time, all participants are expected to work as independently as possible, with minimum guidance English preferred for presentation, but not mandatory – slides MUST be in English

  5. Topics – First Session • Evolution of social network models (I/II) – From random graphs to small worlds • Evolution of social network models (II/II) – From small worlds to power-law distributions • Applications of social network modelling: Disease spreading and modelling • Using social network analysis to find out about the value of customers in marketing • Game Theory • Auctions: Overview and Details on Generalized Second Price Auction • So is it really ‘Six Degrees of Separation’? – Critique of Milgram’s experiment (wi

  6. Topics – Second Session •  Matching Markets • Sponsored Search: Auctions • Sponsored Search: Keyword Selection • Context-Based Ads • Display Ads • Targeting

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