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CHAPTER 2: DEVELOPING YOUR PERSONAL BRAND

CHAPTER 2: DEVELOPING YOUR PERSONAL BRAND. LEARNING OBJECTIVES. • Define your personal brand • Conduct an audit of your personal brand online • Develop your personal brand online using LinkedIn and Twitter

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CHAPTER 2: DEVELOPING YOUR PERSONAL BRAND

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  1. CHAPTER 2: DEVELOPING YOUR PERSONAL BRAND

  2. LEARNING OBJECTIVES • Define your personal brand • Conduct an audit of your personal brand online • Develop your personal brand online using LinkedIn and Twitter • Understand best practices for LinkedIn profiles and how to become an active participant on LinkedIn • Understand the do’s and don’ts of social media etiquette

  3. DEVELOPING YOUR PERSONAL BRAND Your personal brand is a marketing strategy focused on the most important product … YOU! It’s your reputation and the combination of your personal attributes that differentiate you from your peers

  4. DEVELOPING YOUR PERSONAL BRAND Step 1: Identify Your Target Audience Step 2: Determine Your Vision and Purpose Step 3: Determine Your Values Step 4: Determine Your Passions

  5. DEVELOPING YOUR PERSONAL BRAND Step 5: Determine Your Goals Step 6: Determine Brand Attributes Step 7: Determine Your Strengths, Weaknesses, Opportunities, and Threats (SWOT Analysis) Step 8: Determine Your Competition Identify Three Words that Best Describe You

  6. Source: We Are Social, 2017

  7. AUDIT YOUR PERSONAL BRAND ONLINE As you start to create your personal brand online, your name will start appearing in search engines and social networks. •Type your name into a Google search • See what images appear next to your name • Upload professional images of yourself to Google, tagging your name • Upload new photos to LinkedIn, Flickr or Picasa, tagging your name •Set up a Google alert with your name to monitor and regulate mentions

  8. BUILDING YOUR PROFESSIONAL BRAND ONLINE

  9. BUILDING YOUR PROFESSIONAL BRAND ONLINE LINKEDINWorld's largest professional network, with more than 467 million users in 200+ countries Where professionals gather

  10. BUILDING YOUR PROFESSIONAL BRAND ONLINE LINKEDIN • Profile Picture: You are 7 times more likely to be found • Cover Photo: Express your professional identity; tell your professional story in a visual way

  11. BUILDING YOUR PROFESSIONAL BRAND ONLINE LINKEDIN • Headlines: Prime real estate often looked at most by recruiters • Summary: should reflect all of the attributes and keywords you defined for your personal brand • Experience: address audience defined in personal branding assignment

  12. • Recommendations: written statements from a connection recommending you for your work BUILDING YOUR PROFESSIONAL BRAND ONLINE

  13. BUILDING YOUR PROFESSIONAL BRAND ONLINE LINKEDIN Lastly, add the following accomplishments, where relevant: • Publications • Certifications • Patents • Courses • Projects • Honors & Awards • Test Scores • Languages • Organizations

  14. BUILDING YOUR PROFESSIONAL BRAND ONLINE TWITTER Social networking platform in which users share messages in280 characters or fewer Attracts over 330 millionmonthly users who send over 6,000 tweets per second—more than half a billion per day

  15. BUILDING YOUR PROFESSIONAL BRAND ONLINE TWITTER Establish yourself as a thought leader, whether as a student or professional You can have conversations and build relationships with other professionals in your industry

  16. BUILDING YOUR PROFESSIONAL BRAND ONLINE TWITTER: CREATE AND OPTIMIZE YOUR PROFILE Make sure that your username is closely related to your first and last name or represents something that defines your personal brand Recommendation: Use the same cover photo and profile picture as on your LinkedIn account

  17. BUILDING YOUR PROFESSIONAL BRAND ONLINE TWITTER: CREATE AND OPTIMIZE YOUR PROFILE Next, add a professional bio(up to 160 characters)

  18. BECOME AN ACTIVE PARTICIPANTON LINKEDIN AND TWITTER Regular status updates Share interesting content and opinions about industry-relevant topics Be careful of participating in discussions on controversial topics Engage in professional discussions

  19. ACTIVELY PARTICIPATE ON LINKEDIN AND TWITTER • Effectively use hashtags(focus on keywords that are trending or relevant to your industry or business) • Use visuals (image, video, or GIF) • Leverage LinkedIn’s Publishing Platform to share inspiring long-form blog posts to your network and beyond

  20. OTHER WAYS TO BUILD YOUR PERSONAL BRAND • Create your own branded website • Establish yourself as an expert and thought leader through blogging • Start your own podcast • Write a weekly newsletter or email (you can build an email list with an email sign up form on your blog or website) • Create your own YouTube channel with video content

  21. SOCIAL MEDIA ETIQUETTE • Use different accounts for professional and personal communications • Build a reputation for honesty • Be respectful and nice • Don’t react too quickly • Always spell check

  22. SOCIAL MEDIA ETIQUETTE • Use hashtags strategically • Don’t spam your followers’ feeds • Don’t follow people just for numbers • Bragging and complaining never go over well • Don’t tag or post pictures and videos of people without permission

  23. SOCIAL MEDIA ETIQUETTE • Don’t post anything you would not want your coworkers or potential employer or client to see • Treat people how you would want to be treated; there is always a person on the other side of the screen • Don’t abuse your network; some things should be left private

  24. The work involved in defining your personal brand will benefit you immeasurably no matter what stage of life you are in. Your personal brand will help you better communicate your unique value to target employers.

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