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Super Cabz Advertising Insights: Boosting Growth and Engagement in the Cab Industry

Discover how Super Cabz has transformed its fleet from 50 to 150 cabs within three months, achieving impressive occupancy rates exceeding 90%. In 2011, Super Cabz maintained an average daily travel of 300-350 km per cab, servicing around 15 passengers each day. With a staggering 45 lakh ad impressions generated monthly, Super Cabz attracts a diverse traveler profile, including airport travelers. Explore innovative branding opportunities such as seat cover branding, product sampling, and interactive platforms aimed at engaging both customers and advertisers.

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Super Cabz Advertising Insights: Boosting Growth and Engagement in the Cab Industry

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  1. SUPER CABZ ADVERTISING FACTS BY SUPER CABZ

  2. COMPANY GROWTH : From 50-150 Cabs( In 3 Months) 50 cabs Year 2011 -September

  3. SUPER CABZ VS OTHER CABZOCUPPANCY RATES FOR CABS >90% PERCENTAGE OF FLEET OCCUPIED

  4. SUPER CABZ AVERAGE DAILY KM TRAVELLED PER CAB: 300-350 KMS DAILY kms

  5. AVERAGE DAILY PASSENGER PER CAB :15

  6. AD IMPRESSIONS GENERATED BY SUPER CABZ : 45 LACS PER MONTH PER CAB IN LACS IN LACS IN LACS IN LACS

  7. TRAVELER PROFILE : SUPER CABZ50,000 TRAVELER PER MONTH • SEC A • SEC B • MASSES • AIRPORT TRAVELERS

  8. FLEET NUMBER & TYPE : 150 CABS • INDICA V2 : 47 CABS • ALTO : 103 CABS

  9. BRANDING AREA AVAILABLE ( AS PER LAW) EXTERIOR 4 Doors Area ( 100 %) : 36 SQ FT Back Screen Glass ( 20%) :2-4 Sq. Ft

  10. BRANDING AREA AVAILABLE ( AS PER LAW) • SEAT COVER BRANDING • PRODUCT SAMPLING • ENGAGEMENT PROGRAMS-QUIZES • BILL RECEIPT BRANDING • LEAFLET/ BROCHURE DISTRIBUTION INTERIOR

  11. TABLET INSIDE CAB( IN PROCESS )PROPOSED • ADS –JPEG ADS , VIDEO ADS, BANNER ADS • APPLICATIONS • PICTURES & PROMOTION • DEALS & QUIZES • TOUR & TRAVEL BOOKING FACILITY • INTERACTIVE PLATFORM • HIGH QUALITY DIGITAL CONTENT • ETC.

  12. THANK YOU

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