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How To Avoid Looking Like An Idiot on the Internet

How To Avoid Looking Like An Idiot on the Internet. Definitely don’t want to look like her. You don’t want to look like him. Advice, Tips, and Tricks for the Emerging Musician. The Power of Google. SEO-Search Engine Optimization

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How To Avoid Looking Like An Idiot on the Internet

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  1. How To Avoid Looking Like An Idiot on the Internet Definitely don’t want to look like her. You don’t want to look like him. Advice, Tips, and Tricks for the Emerging Musician

  2. The Powerof Google • SEO-Search Engine Optimization • Google sends out little feelers, like spiders, and they “crawl” the internet looking for the word you typed. • “Gold Violin” • “Sara Kenagy” • Our illustrious Senior Staff Assistant has graciously offered her internet presence for “study.”

  3. THE BIG FIVE • Facebook • LinkedIn • Twitter • YouTube • Blogs

  4. “Everyone” is on facebook • -Last count: 850 million • -Everyone includes your boss, your teachers, your colleagues, and your future employers • Facebook: • -Should I use it for professional networking? • -My advice? No. No freaking way. • -Lock it up tighter than the lid on a pickle jar. • This is not a professional resource. This is a fun thing. You can get yourself into big trouble trying to mix the two.

  5. Twitter isn’t just about what you ate for lunch or how your broken toe is doing. • -Twitter can connect you with conductors, colleagues, and orchestras! • Twitter is a sharing site! • -Photos • -Links • Add twitter to your homepage • Even if you’re just traveling, tweet a picture and a short message about why you’re there and that you’re having fun or that you’re meeting someone interesting. • You can connect with your idols on twitter.

  6. Who’s on Twitter? • Chicago Symphony • Toronto Symphony • Aspen Music Festival • Patty Mitchell – oboeinsight • Chris Foley – Collaborative Piano Blog • YoYo Ma • Classical Music News • Chicago Lyric Opera • Naxos • Stan Haskins – Glued to the String • Anna Netrebko • Thomas Hampson http://doublebassblog.org/2009/02/the-classical-music-twitterverse-is-expanding.html

  7. FAIL “I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.” Kenneth Cole, Chairman and Chief Creative Officer

  8. Blogger • WordPress • LiveJournal • TypePad • Tumblr Top 10 Classical Music Blogs (by traffic volume) http://www.invesp.com/blog-rank/Classical_Music

  9. Ugh, but why should I write one? • The question should be: Why aren’t you ALREADY writing one? • Use a blog: • publish articles that demonstrate your expertise • explain your industry • explain how prospects and customers can use your services/products. • Have focus on a specific area of expertise • HP, fingering techniques, argue pedogogy • Demonstrate your subject matter expertise • Y’all, I’m the best contrabassoonist on the whole damn planet • Write an excellent blog: • Be relevant and focused • Updated frequently (preferably once a week) • Provide value to the reader http://www.reinhartmarketing.com/support/blogging/reasons-write-professional-blog/

  10. Not convinced…? • At the very least, find a classical music blog. Read it. • Bloggers are some of the first folks to know about new technology, industry news, and up-and-coming musicians. • They write about contests, vacancies in orchestras, instrument repair experts • Find one in your new city! You will learn the ins and outs before you can find your way to the grocery store and back. • You’ll do yourself the favor being educated about your field. • Dumb Friend: “Gosh! Did you hear about Alex Klein? He had some kind of scary hand problem! He couldn’t play his oboe forever.” • Smart You: “Actually, he suffers from Focal Dystonia, a rare neurological disease affecting those who employ fine motor skills for their craft. He had to quit the Chicago Symphony in 2003, but is back after therapy. Another notable case involved pianist Leon Fleisher. He played left hand music for years before he rediscovered use of his right hand through therapy.” • Dumb Friend: Let’s go play scales! http://www.therestisnoise.com/ http://www.nytimes.com/2005/11/03/arts/music/03klein.html?_r=1

  11. Get yourself noticed • Show off! • Be unique • Post often! • -Like our friend the blog, you must post often or people get bored. • Gain a following • -Remember that kid Justin Bieber? He was discovered on YouTube. You all are 100k better than he is. Go get discovered! http://www.youtube.com/watch?v=kcKurvm_0oE&feature=related

  12. Ok, but, do I just post a video or whatever? • Nope! • Here are some helpful hints to get hits on YouTube. Title Matters: -Don’t say, “Me playing the violin.” -Instead: “I SET MY VIOLIN ON FIRE!” -Instead: “Bach A-minor Violin Concerto” Description: -Describe what you’re doing in an interesting way. It’s boring not to have a description. Half the time (yes, 50%), that’s what loses views. The power of keywords: -Violin, fire, playing, string, bow, awesome, amazing, technique. -You can utilize Google Adwords or Google Suggest to help! Clarity: -Make the video clear. Grainy video is so 1999. Add &fmt=18 at the end of any video to make it clearer. Length: -Don’t put a five minute video of yourself talking about what you’re going to play and then play for 17 minutes. Instead, within three seconds, begin playing. Or, include a short description (30 seconds) of what you’re about to play. http://www.squidoo.com/Youtubeviewsandsubscribers

  13. A valuable resource for pure professional connection. • This is where you’re doing your professional contacting. Not on Facebook. • Easy, low maintenance. • No messing around with pictures and farmville and castle dragon war. • Conductors love this site. So do orchestras. • List your resume and performance experience with ease. http://www.linkedin.com/pub/jessica-st-clair-smith/28/698/299

  14. Feeling a little overwhelmed at all the information I just spat out? Don’t worry.

  15. Hootsuite to save the day! • -Platform manager • Save the explanations! Onto the site! • -All platforms in one place • -Linked, so you can manage them all at once. • -Timed messages • -Attachments • -Inclusion/Exclusion www.hootsuite.com

  16. Don’t end up on this site! • www.awkwardclassicalmusicphotos.com

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