Presentation Transcript

1. Virginia Tech Alumni AssociationSpring Meeting

   April 4-5, 2014
2. WELCOME DIRECTORS-ELECT Gordon “Gordy” Brian Tom Hughes Michael Kender Adeel Khan Nathan Lavinka Jake Lutz Justin Yalung

3. Alumni Constituencies

   Lisa Miller, Chair
4. FALL EVENT REGISTRATIONS
5. Alumni ConstituenciesFall 2014 Class Reunions
6. Alumni Constituencies Fall 2014 Homecomings
7. Spring & Summer 2014 Events

8. 2014

   January One year anniversary of CALS Connections e-newsletter – serve as editor Attended Virginia Agribusiness Council Legislative banquet VTAA Real Estate networking event March Human and Agricultural Biosciences Building 1 Grand Opening CALS Alumni Awards Program CALS Alumni Organization Board Retreat Winston ‘81, ‘83 and Marilyn ’82 Samuels – recipients of Influential Black Alumni Award Outstanding Entrepreneur April Second Annual CALS Alumni Organization New Alumni Launch Party May College Commencement address by CALS Alumni Organization President Old Guard Reunion College Breakfast Virginia Cooperative Extension Centennial Celebration June NAADA conference at Penn State - co-presenting a session on Alumni Board Strategic Planning July Summer meeting of CALS Alumni Organization August Alumni Dinner in conjunction with the Virginia Ag Expo in Kilmarnock; also participate in Expo as an exhibitor CALS Alumni Reception before VT vs. OSU game– Columbus, OH Jamie Lucero Director of Alumni Relations E-mail: jlucero@vt.edu Office: 540-231-9666 Cell: 540-230-2944 September Fall Semester Kickoff Picnic for entire college CALS Fall Fest Homecoming Celebration October 10th Annual Scramble for Scholars Golf Tournament Fall meeting of CALS Alumni Organization CALS Scholarship Banquet Other Activities National Agricultural Alumni and Development Association Board of Directors – 2013-14 Education Committee Chair CALS Diversity Council member – 2013-14 Chair Part-time doctoral student in Agricultural and Extension Education Co-leader Montgomery County 4-H Livestock Cloverbud Club
9. Jan Wilson Director of Alumni Relations and Career Services 202-D Cowgill Hall Phone: 540.231.1486 Email: wilsonje@vt.edu College of Architecture and Urban Studies February– School of Architecture + Design Career Fair and Industry Expo – Blacksburg, VA February – Myers-Lawson School of Construction Career Fair and Industry Expo – Blacksburg, VA April – Association of Collegiate Schools of Architecture (ACSA) National Conference –Miami, FL April – American Planning Association Urban Affairs and Planning National Conference – Atlanta, GA May – CAUS Annual Graduation Party – Blacksburg, VA May – Strawberries and Champagne Faculty/Staff Celebration – Blacksburg, VA May – American Society of Landscape Architects National Conference – Denver, CO June – American Institute of Architects National Conference – Chicago, IL 2014 Highlights January – American Graphic Design Award to Four Design/Virginia Tech for CAUSe for Engagement Book. January – December – CAUS 50th Anniversary Celebration with ongoing events throughout the year. April– Installation at the Smithsonian's Freer Gallery of Art in Washington DC by a team of designers from Virginia Tech during the National Cherry Blossom Festival.
10. Bonnie Gilbert, Director of Alumni Relations E-mail: bgilbert@vt.edu Office: 540-231-9551 Cell: 540-599-3215 Spring 2014 Events Regional Outreach – Meet the Dean Receptions & Leadership Lunches Atlanta - Richmond – New York City – Tidewater Roanoke - Denver – Phoenix New York Women’s Networking Event Young Alumni Receptions National Capital; New York VT Talks Business Speaker Series Wells Fargo Speaker Series Brian Callaghan– Apex Systems founder BB&T Speaker Series Christopher Halmy – Ally Bank Greg Ip – Editor “The Economist” Cutchins – Rich Leadership Lecture Bill Bennett – Former Sec. of Education Pamplin Commencement Speaker – Floyd Merryman– BOV & Management Advisory Board Corporate Sponsored Tailgate: Ernst & Young – KPMG – Deloitte Pamplin Homecoming Pamplin Advisory Boards ACIS Alumni Advisory Business Information Technology Finance Alumni Advisory Hospitality & Tourism Alumni Advisory Management Advisory Board Meeting Marketing Management Pamplin Advisory Council Meeting
11. January 22 Real Estate Networking Event in Arlington, VA with other colleges and VT Alumni Association – Residential Management Program January 27 SOPA Dean’s Reception – Nicholas Ross, Piano February 13 CLAHS Regional Gathering in Tampa – Cancelled due to weather February 19 CLAHS Regional Gathering in Orlando February 28 SOPA Dean’s Reception – Three Days of Rain March 3 Alumni Speaker: AHRM Kitchen and Bath Design – Jessica Altman March 14-16 Civil War Weekend at The Inn at Virginia Tech March 20 Alumni Speakers: Communication - Matt and Jodi Arden March 21 Dean’s Roundtable Spring Meeting (Development Focused) April 13 SOPA Reception for Dept. of Music – Exposition I: Create April 25 Alumni Advisory Board Spring Meeting (Alumni Focused) April 25 SOPA Dean’s Reception – Spring Awakening April 26 CLAHS Suite for Spring Game – Alumni Advisory Board Spring 2014
12. Jordan McCauley, Director of Alumni Relations E-mail: jordanm5@vt.edu Office: 434-444-1855 2013-2014 Events June The Future of Diversity in Our Disciplines and Careers Conference Mountain Lake Biology Research Open House September Virginia Tech American Fisheries Society Meeting – Little Rock Fall Forestry and Wildlife Field Tours Forest Recreation and Environmental Conservation Seminar Series October CNRE Homecoming and Tailgate Working Woods Walk – Montpelier Demonstration Forest November CNRE Career Fair Northern VA Alumni and Students Event March Virginia Tech Forestry Club Hosts 57th Annual Southern Forestry Conclave – Claytor Lake
13. College of Science Donna Wardell, Director of Alumni Relationswardelld@vt.edu | 540-231-8706 February 2014 Hokie Day at the General Assembly with three students from our Dean’s Leadership Council April 2014 Deans Roundtable Scholarship Selection Interviews, Blacksburg, VA Deans Roundtable Scholarship Awards Dinner, Blacksburg, VA Geosciences alumni breakfast, Blacksburg, VA May 2014 Commencement Reception for all COS Graduates, Blacksburg, VA Departmental Commencement Ceremonies, Blacksburg, VA June 2014 Spring Roundtable Meeting, Blacksburg, VA COS student Kody Cobb in Ghana COS students with Gov. McAuliffe on Hokie Day COS students Participate in Hokies Abroad Antarctica 3 credit course COLLEGE OF SCIENCE Biological Sciences  Chemistry  Economics  Geosciences  Mathematics  Physics  Psychology  Statistics Graduates and families celebrate at Fall Commencement Breakfast
14. Lynn Young Director of Alumni Relations E-mail: youngl@vt.edu Office: 540-231-5809 Cell: 540-230-8745 2013-14 EVENTS July – VMRCVM Component of AG Governor’s School – Blacksburg July– American Veterinary Medical Association Conference & Alumni Reception – Chicago August – VMRCVM Prospective Student Event at Baltimore Zoo – Baltimore August – VVMA Picnic and tubing with the Class of 2017 – McCoy August – Visits to VMRCVM Alumni Hospitals – Virginia Beach, Norfolk and Chesapeake September – Class of ‘08 (5th Reunion) – Barrel Oak Winery – The Plains September – Stepping Down Reception Honoring Dean Gerhardt Schurig September – Continuing Education – Roanoke October - Welcome Reception for Dean Cyril Clarke October – Continuing Education – Virginia Beach and Richmond October – VVMA/MVMA Mentee/Mentor Workshop – Blacksburg October – Bavarian Bash at Mountain Lake Lodge - Entire College and VMRCVM Class of ’88 Reunion November - Potomac Regional Veterinary Conference – The Greenbrier November - VMRCVM Homecoming and Reunion for Classes of ‘93, ‘98, ‘03 – Blacksburg and Alumni Society Board Meeting (over 250 attendees) December – Visits to VMRCVM Alumni Hospitals – Tennessee and Virginia December - American Association of Equine Practitioners Conference & Alumni Reception - Nashville January – North America Veterinary Conference & Alumni Reception – Orlando February – 2nd Annual Casino Night ($9000 towards Compassionate Care Fund) w/500 attendees February – VVMA Winter Conference and Alumni Society Board Meeting – Hotel Roanoke March – Visits to VMRCVM Alumni Hospitals – Richmond and Petersburg 2014 Marks the 30th anniversary of the first graduating VMRCVM Class of ’84 AND Over 100 alumni were visited in their Veterinary Practices!
15. Gwen Harrington Director of Alumni Relations for Sponsorships, Travel and Young Alumni Email: gwenh@vt.edu October Homecoming Tailgate sponsored by Lowes Hyundai company display – Holtzman Alumni Center Virginia Tech Graduation Fair Virginia Tech for “Real” Life Speaker Series: Personal Brand and Social Influence for your Careers Young Alumni Mixer – New York City, NY November Young Alumni Mixer – Culpeper, Virginia Young Alumni Mixer – Harrisonburg, Virginia Virginia Tech for “Real” Life Speaker Series: Top Ten Tips for Graduating Seniors December VT Magazine Article highlighting VTAA and Montgomery County Dept. of Economic Development partnership January Young Alumni Mixer – Southern Maryland Essential Europe Grad Trip Information Booth and Information Sessions February Essential Europe Grad Trip Information Booth and Information Sessions Young Alumni Mixer – Charlotte, NC sponsored by Lowes Virginia Tech Graduation Fair March SXSW Technology Mixer, Austin, TX - sponsored by Montgomery County Dept. of Economic Development Young Alumni Mixer – Richmond, VA Young Alumni Mixer – Virginia Beach, VA Virginia Tech for “Real” Life Speaker Series: The Art of Interviews April 2014 Student Recognition Banquet Virginia Tech for “Real” Life Speaker Series: Generations at Work May Reading Day Study Session Virginia Tech Grad Bash Commencement Reception hosted by the Alumni Association Young Alumni Mixer – Arlington, VA sponsored by TBA Young Alumni Mixer – New River Valley, VA June Young Alumni Mixers – Roanoke VA, Baltimore MD, and Loudon County VA
16. Gwen Harrington Director of Alumni Relations for Sponsorships, Travel and Young Alumni Email: gwenh@vt.edu Classes ‘98 – ‘13 94,955 Young Alumni 41% of Hokies are Young Alumni Objective: Promote young alumni participation in Alumni Association events and services including local chapter activities, constituency programs, mixers, reunions, social and professional networking and community service. Engage young alumni by developing programs and services specific to their needs and interests. Current Programs: Marketing Campaign: “VirginiaTechforlife. All alumni are members for life. No dues, ever!” Young Alumni brochure, senior mailing, website, and branded logo Social Media Young Alumni Reunion Alumni come back to campus, catch up with friends and past classmates, and watch Virginia Tech football. The night before the game, the reunion kicks off with a happy hour social. Game day, alumni gather on the lawn of the Alumni Center for a fun-filled tailgate, Hokie-style. Young Alumni Mixers Regional happy hours that allow alumni to network in a fun social environment Alumni Chapter Young Alumni Chairs Oversee programming to better engage young alumni for the chapter New Initiatives: Young Alumni E-Newsletter – Quarterly The first young alumni e-newsletter is scheduled for May to graduating students. The content will reflect the Young Alumni brochure sent in their senior mailing. The brochure outlines all the programs and services that the Alumni Association has to offer. The following three newsletters will highlight upcoming college and alumni events, VT News topics (relevant to this demographic) , Alumni Association content, and profiles on successful young alumni. Young Alumni Advisory Council The Young Alumni Advisory Council (YAAC) will be comprised of Alumni Association Board members who have graduated within the last 15 years. They will advise the Young Alumni Director on matters key to engaging young alumni. The council’s advice to specific programs and services for this demographic will be valuable. Restructured Young Alumni Website
17. Patience Larkin, Alumni Director E-mail: patience@vt.edu Office: 540-231-9369 Cell: 443-883-5722 The Virginia Tech Corps of Cadets Developing Today’s Leaders for Tomorrow Spring and Summer 2014 Events Dec 2013/January 2014 VTCC Alumni Executive Committee Meeting (approved Spring 2014 Class Champion Dinners) Commandant Speaking Engagements with VT Alumni Chapters (Huntsville, AL and Northern Neck, VA) Highty-Tighty Alumni Board meeting; reorganized board structure to be more effective in planning alumni events, increasing alumni participation and supporting the Regimental Band February 2014 Women of the VTCC breakfast; 15 alumnae in attendance- Guest speaker Deb Cheslow, ’87, first female military pilot from the Corps. 150 female VTCC cadets, as well as a female VMI and VWIL cadet attendees March 2014 VTCC Alumni board sponsors two Class Champion dinners for Junior and Senior cadets (500 total); welcome cadets to ranks of Alumni, discuss post-graduation VTCCA efforts, to include new Class Champion program VTCC Leadership Conference/Cutchins Lecture – keynote speaker Bill Bennett, Former Sec of Education Spring issue of the Corps Review published April 2014 Gunfighter Panel (four VTCC alumni speakers) for Cadet regiment VTCC Alumni Executive Committee Board Meeting Commandant Speaking Engagement with VT Alumni NCR Chapter Gregory Guard (VTCC Honorary Drill Team) 50th Anniversary Dinner May 2014 Spring VTCC Alumni Board Meeting June 2014 Commandant Speaking to VT Alumni Baltimore Chapter (TBD) Women of the VTCC Breakfast (Feb ‘14)
18. Diversity, Inclusion and Community Engagement August Black Alumni Summit Strong Together Reception Atlanta September Multicultural Alumni Advisory Board October Ex Lapide Fall Gathering February Strong Together Reception Atlanta March Black Alumni Reunion Ongoing Multicultural Alumni Advisory Board strategic planning Ex Lapide information sessions and strategic Planning Additional Strong Together receptions and follow-up events Black Alumni Society Development Latanya R. Walker Director, Alumni Relations for Diversity, Inclusion and Community Engagement latanya@vt.edu (540) 231-8970
19. February 3 Alumni Speakers Panel – Leadership Tech March 21 – 23 Men’s Club Lacrosse Alumni Reunion March 24 Alumni Speakers Panel – Leadership Tech April 25 - 27 Spring Family Weekend Family Tailgate Family of the Year Award April 26 Division of Student Affairs Alumni Advisory Board Meeting April 26 Division of Student Affairs Parent Committee Meeting June 23 - 26 Transfer Student Orientation – Family Sessions Division of Student Affairs2014 Events Penny Helms White Parent and Alumni Relations Email: phwhite@vt.edu Office: 540-231-3678
20. Alumni Professional Networking EVENTS Real Estate January 22, 2014 Arlington, VA Hospitality and TourismFebruary 27, 2014 Arlington, VA TechnologyMarch 10, 2014 Austin, TX UPCOMING Defense Washington, DC Hospitality and TourismHouston, TX Finance Charlotte, NC Theater New York City, NY Non-Profits Atlanta, GA These events provide an opportunity to make contacts with alumni in specific fields and explore trends with fellow professionals. Alumni who want to expand their network and create new business opportunities are encouraged to share information about career paths, industry trends, and professional development. Enjoy complimentary appetizers and a cash bar.

21. Alumni Chapters Committee

    Marvin Boyd, Chair
22. Chapter Committee Goals Alumni Board Engagement Student and Family Engagement Training and Tools
23. Chapter Team Areas of Focus Succession Planning Broadening Audiences Hokie Hospitality Training and Tools (Best Practices) Social Media and Marketing
24. Branded Events Professional Networking Events Young Alumni Receptions Hokie Nation Serves Community Service Strong Together Receptions
25. Student Engagement Parent & Family Programs Events for Scholarship Students Senior Programs Graduate Student Engagement Alumni Chapter Scholarships
26. Other Types of Events Student Send-Off Picnics Family Friendly Events (bowling, skiing, etc.) TV Game Watching Parties Local Professional Sporting Events Wine/Beer Tasting Speaker Event Hokie Holiday Parties
27. Other Types of Events (continued) Community Service Projects Cultural Events Hokie Day in Richmond Student Recruitment/Admissions Fairs Scholarship Fundraising Golf Tournaments

28. Alumni Services &Communications Committee

    Jerome Fowlkes, Chair
29. Revenue *reported separately
30. Merchandise and Tour Revenue *Projected **Excludes sponsorships
31. Discover – LAUNCHED 11/13
32. InsuranceNew Business Results vs. Goal 2013 Growth Goal: 1,250 Policies = .68% 2013 Actual Production: 1,174 Policies = .64% (Liberty Mutual Alumni Segment Goal = .69%)
33. Insurance2013 New Business Results Total 2013 NB Policies: 1,174 Total YTD NB Premium: $1,189,962 NB Participation Goal for 2013: 1,250 Policies Total Program Policies: 6,067 Total Program Premium: $7,841,230 Participation: 3.3% Total Avg. Auto Savings in 2013: OVER $195K
34. 2014 - Alumni Travel Program Pearls of Southeast Asia Asian Wonders Cuban Discovery Splendors Down Under Alumni Campus Abroad - Peru, Featuring Machu Picchu Tahitian Jewels Belize Scuba Adventure Historic Reflections Alumni Campus Abroad - Normandy, 70th Anniversary of D-Day Mediterranean Marvels Greek Isles Odyssey VT Grad and Young Alumni Trip Discover Wales and Yorkshire Alumni Campus Abroad - Tuscany Alpine Lakes and Scenic Trains Provence - International Lifestyles Explorations Alaskan Frontiers and Glaciers Canadian Rockies Family Discovery The Wild West and Yellowstone Family Adventure Great Pacific Northwest Cruise The Waterways of Russia Baltic Treasures Ireland - Kilkenny, Killarney, and Dublin Spanish Serenade Accent on The Rivieras Treasures of Southern Africa Cruise the Panama Canal Old Fashioned Holidays in the South Caribbean Getaway 243 Passengers booked for 2014 $25,493 (VTAA Dashboard figures as of March 1, 2014)
35. Communications
36. Communications Summary Major Communications Projects June – Dec 2013 Include: VT Magazine – Spring and Summer Issues VT NetLetter (Monthly) Ring Dance Senior Mailing Reunion mailers, website, emails Homecoming websites and emails Chapter emails and postcards Drillfield Series marketing and materials Old Guard Civil War Weekend HokieZone T-shirt Grad Bash T-shirt Affinity Services email newsletter Continue to develop and implement Social Media Strategic Plan University CMS advisory committee Approximately 80% of total annual communications printing occurs between February and May
37. New Email Templates Improved submission process for chapters Improved security and better code Optimized for desktop, tablet, and phone Began using these for Alumni Association emails Winter 2014 Anticipated rollout for chapter emails: Spring 2014 Mobile devices now account for approx. 50% of email views
38. Social Media Presence Overview Facebook Likes – 13,838 LinkedIn members – 29,125 Twitter followers – 4,745 Pinterest followers – 464 Instagram followers – 1,031 + 10% over Spring 2013 + 15.45% over Spring 2013 + 40.55% over Spring 2013 + 145.5% over Spring 2013 + 636.43% over Spring 2013
39. Social Media Strategic Plan Monitor social media trends Use analytics to help determine what to post and when Watch for opportunities to partner with the University Relations to promote our events and programs through University channels
40. A Few Popular Posts: October-February Twitter Facebook Pinterest Instagram
41. Virginia Tech Alumni LinkedIn Group Continues to be active with discussions and significant increase in numbers: From 18,292 members in Jan 2012 to 29,200+ in March 2014 Total number of Virginia Tech alumni and students with LinkedIn profiles is > 112,000 Webinars held and posted on the website for alumni to view: Alumni Connections Using LinkedIn Important Considerations When Crafting Your Resume Classes interested in Alumni Connections and Careers Invited to speak at two classes in March and Career Jump Start for Athletes in Jan Spoke to Debbie’s Leadership Class regarding the Alumni Career Resources Career Fairs – attended campus career fairs NRV Career Fair – March 11th Chapter Networking Event Presenting LinkedIn capabilities to Roanoke chapter Mar 18th Continuous flow of alumni calls and meetings to review resumes, help with making alumni connections, consulting on job search strategies Nancy Brittle nbrittle@vt.edu

    Alumni Career Resources ProgramUpdates and Highlights

42. Student Programs Committee

    Jim O’Connell, Chair
43. Student Alumni Associates Spring Events New and improved Hokie Bucket List Promotion New Membership Recruitment – 47 new members New Member Orientation and Training Low Techs performance at campus philanthropy events Grad Fair – February 12 CASE ASAP Conference in Charleston, SC – February 6-9 SAA Team at The Big Event with Smithfield – April 5 Spring Retreat – April 13 Support for 3.2 Run in Remembrance and April 16 Day of Remembrance activities Spring Spirit Rally at Relay for Life – April 25 Senior Wine and Cheese Reception – April 29 Spring Banquet – May 6
44. Class System Spring Events Class of 2014 and 2015 Ring Sales Class of 2016 Ring Design Process - Visit to Balfour in Austin, Tx WITH 2016 Ring Design Chair - Class Ring Design - Marketing Materials - Video and Production Planning Class of 2015 Ring Delivery Class of 2015 80th Anniversary Ring Dances & Banquet featuring the Minnis E. Ridenour Ring Collection Class of 2017 Elections – March 3 Class Leadership Team Gathering at TOTS Class of 2014 Grad Bash – May 15
45. FALL 2014 MEETING OCTOBER 23-25, 2014 THURSDAY NIGHT GAME VT vs. MIAMI FRIDAY AND SATURDAY BOARD MEETING