Intro – Social Networking

1. Intro – Social Networking Joel Elad iTeam – x7400 joelelad@sandiego.edu Instructional Support and Training Academic Technology Services University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

2. Agenda • Facebook – What is it, how does it work, why use it? Understand terminology. • Create your own Facebook Page for a class • Twitter – What is it, how does it work, why use it, who do you follow? Understand terminology. • Set up your own Twitter account • LinkedIn – What is it, how does it work, why use it?, Understand terminology. • Blogs – What are they and How to create one. • Wikis – What are they, what are benefits? University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

3. Some amazing statistics • Over 800 MILLION Facebook users around world! • Half of all users log in at least once per day • Average Facebook user logs in FOUR times per day • 93% of all US Internet users have a Facebook account • 100+ million Twitter users (500,000 new users / day) • 135 million LinkedIn users (2 new users / second) • YouTube – 2nd most popular search site; 3 billion views/day University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

4. What is Facebook? • Social networking site where people maintain their own profile page and talk with friends, family, the world. • You build a network of friends, acquaintances, and “fan pages” or businesses/public entities to follow. • You can share pictures, web URL links, videos, or your status, and interact with friends (Like, Comment, Share) • Thousands of Facebook applications, from gaming (FarmVille, Angry Birds) to communications & more • Businesses of all sizes have created their own presence on Facebook to interact, listen, and gain customers University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

5. What’s Facebook look like? • Wall • Your Info page • Status Updates • Photo Albums • Groups, Pages, Apps University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

6. How do I build my network? • Find Friends • Friend Requests • People You May Know • Introductions University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

7. How do I interact with others? • News Feed • Ticker • Notifications • Like • Comment • Share • Groups • Pages University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

8. Do I tell everyone everything? Facebook has a Lists function where you can limit who gets updates: • Close Friends • Acquaintances • Subscriptions • Family • School lists • Make your own list… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

9. How do I create a Page? University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

10. What is Twitter? • “Micro-blogging” service where you send out status updates/thoughts/information & reply to others • Tweet – 140 characters or less • Free account – tweets visible to the world • You “follow” other people to receive their updates • You use the # (hashtag) to indicate a word or trend about your message that’s the topic or search word • You can tweet photographs, links to articles, & more University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

11. What does Twitter look like? University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

12. Who’s using Twitter? • Students • USD faculty/staff • Other educators • Conferences • Businesses • Universities • Speakers/Experts • Celebrities… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

13. Who’s using Twitter at USD? • @uofsandiego – Main Univ of SD Twitter account • @SanDiegoMBA, @USanDiegoLaw, @USDMSGL • @usdpeace – Kroc IPJ, @usdsoles, @usdcas • @deanpyke, @deanboyd, @deancordeiro – Various Deans • @torerolife, @USDStudents, @usdradio, @usdeclub (fun) • @DiegoTorero, @USDToreros, @USDVista, @usdcareerserv • The list goes on and on… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

14. Why use Twitter? • Send out updates (timely, mobile, last minute changes) • Share information (articles, papers, videos) • Notifications (events) • Start a conversation (one person tweets, others respond) • Follow-up from live discussions • Respond to questions/thoughts • Getting news • Communication! • And yes, fun stuff too… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

15. What should I tweet? • Articles • Replying • Self-promotion University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

16. Answer student questions… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

17. How do I use Twitter? • Go to Twitter and sign up for an account • Decide who you want to “Follow” and receive their updates or tweets • On a regular basis, you access Twitter from their website, your phone, iPad, etc, or have Twitter notify you • You can tweet updates, pictures, Internet web links… • REMEMBER: Each tweet can only be 140 characters! • You can also Re-Tweet other people’s Tweets • You can Reply to someone’s Tweet University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

18. How do I create an account? University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

19. How do I decide who to follow? • Twitter will encourage you to pick celebrities, specific interests, or people you already e-mail… • Use their search function to find people or organizations that interest you • When you follow someone, see who THEY are following • Check your friends’ bios (e-mail sigs, business cards) • #FF or Follow Friday… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

20. How do I check Twitter? • Tweets (Home) – What people are tweeting • Interactions (@Connect) – What others are doing on Twitter • Mentions – When people reference you University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

21. How do I write a tweet? • From your home page, enter the tweet in the box provided • Camera icon – Tweet a pic; Crosshair – Add a location • Character count – keep it at/under 140 characters University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

22. Must-Have Twitter Tips • Shortening web link – Use services like bit.ly, you provide full URL, they give you a shortened version to tweet out. University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

23. Must-Have Twitter Tips • When you see a tweet you want to broadcast to your following, you “Re-Tweet” it with two clicks! University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

24. Must-Have Twitter Tips • When you see a tweet you want to reply to, click Reply! University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

25. When you want to see a small conversation… Hover your mouse over that tweet, then click the View Conversation link to expand that tweet… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

26. The main pane expands to show tweets & replies… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

27. What is LinkedIn? • Concept of Six Degrees of Separation • Imagine being able to tap the networks of all your professional and personal connections • LinkedIn is not designed for daily use. Build your profile once, stay in touch, use when needed. • Another way to control and define your online presence University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

28. The power of your network University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

29. Basic Elements of LinkedIn • Two main components • Your profile (like your resume… but more) • Your network (friends/colleagues are 1st degree connections) • Search engine to find other members • Introductions to expand your network • LinkedIn Groups • LinkedIn Answers • Premium accounts that cost $$ for more access/features • “Facebook for grown-ups” University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

30. Why use LinkedIn? • Have your friends and colleagues help you connect to new people (know someone who knows someone) • Always stay in touch with past colleagues/classmates • Poll your network or the outside world on a question or help request… • Looking to hire someone? (check references, look for a specific skill set, see recommendations, job board) • Make it easier for past colleagues, classmates, or friends to find and reconnect with you • And yes, you can use LinkedIn to help you find a job… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

31. How do I sign up with LinkedIn? University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

32. What’s on my LinkedIn profile? • Work experience (full time jobs, part time, consulting) • Education (multiple degrees, from HS to Ph.D) • Non-profit or volunteer experience • Your portfolio (slide presentations, publications, more) • Recommendations from other people • Links to your online presence (website, blog, Facebook) • Skills/expertise list • Only one picture – your headshot University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

33. How do I build my network? • When you create your profile, LinkedIn will recommend colleagues and classmates that most likely interacted w/you • LinkedIn has tools to scan your e-mail account • People You May Know – LinkedIn recommends people you may know by cross-referencing what you put in your profile versus what other people list in their profile • Looking at your friends’ connection lists – See which names you recognize and sending Request to Connect • Doing searches on an ongoing basis (2 new people join LinkedIn on average – per SECOND!) University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

34. How should I use LinkedIn properly? • When you first join, spend about 1-2 hours to fully set up your profile and start building your network based on who you can think of and using LinkedIn’s tools • Every week, spend a little time looking around, reviewing the Network Updates from your connections. • Every 2-3 weeks, look into some of the other features on LinkedIn like Groups, Answers, Recommendations • Occasionally, review your profile and see if someone new has joined LinkedIn or you want to grow your network. University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

35. What’s a blog? • Similar to an online journal, a blog is a “frequent, chronological publication of thoughts and web links.” • Usually organized around a subject matter (news blogs, travel blogs), a university class (expand on lectures), a specific event (Conference blog) or personal diary • Great way to share an ongoing stream of information with an audience that can comment along the way • Blog post – An individual entry on a blog, can be a couple of paragraphs, a full article, or picture(s) • Informative, constantly updating, timely, consistent University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

36. What are some good uses for a blog? • Supplement a live class – course readings, topics that come up in class, students contribute guest blog posts • Cover an ongoing or special event – iTeam has a special Blackboard migration blog, for example • Document the progression of a project, like a research project from start to finish (origin, progress, results) • Organize around a topic – share newly discovered websites about topic X, or interest Y. • Collaborative or Group Blogs – allow students to work together to write blog entries and share knowledge University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

37. Examples of USD blogs USD iTeam Blog: http://usditeam.wordpress.com Law School list of blogs: http://www.sandiego.edu/law/news/blogs_publications/blog/ David Pyke’s blog (Business School Dean) http://sites.sandiego.edu/pyke/ Master’s in Science Global Leadership Blog: http://usdmsgl.wordpress.com/ University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

38. What’s a wiki? • Wiki is a repository of information where anyone can add, revise, or delete content, by using a web browser. • Most famous example – Wikipedia • Allows for collaboration • Great for knowledge sharing • Generate research • Create your own wiki with: • WetPaint • Wikispaces • Wikidot University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

39. Connecting it all together • Consider having a personal account for yourself, and a “public” account you use for work-related items • Set up your work accounts to connect to each other (for example, each Twitter update can be posted to your Facebook account, tweet any new blog post, etc.) • Find a frequency of updates that works for you and stay near that average (if you do 1-2 updates per day, don’t try to suddenly do 10-20 unless you’re promoting an event) • Always keep privacy concerns on your minds, and your students minds… University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400

40. Questions? University of San Diego, Academic Tech Services iTeam iteam@sandiego.edu, ext. 7400