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Communicating your research beyond academia

This workshop explores the importance of academics communicating their research to non-academic audiences. Participants will learn about potential engagement outlets, including media collaboration, blogging, and consultancy. Experts from LSE will share insights on developing a media-friendly style and effective strategies for research dissemination. Attendees will translate these concepts into their own work contexts while brainstorming dissemination topics, key messages, and suitable outlets. Resources for further support, including guides and training opportunities, will also be provided.

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Communicating your research beyond academia

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  1. Communicating your research beyond academia 3 December 2009

  2. Consider the following … • Why do/should academics engage with non-academic audiences? • What are the potential outlets for such engagement? • Any experiences to date to share?

  3. In this workshop… • Consider three different means of research dissemination: • Working with the media • Blogging and the internet • Commercial research and consultancy • Hear from the experts at LSE who can hep you with these activities • Translate these ideas into your own working context

  4. Academics are in the media every day… http://www.business24-7.ae/Articles/2009/11/Pages/MassacrehighlightsunholyalliancesinPhilippinepolitics.aspx# http://www2.lse.ac.uk/lifeAtLSE/graduateProfiles/franciscoLara.aspx

  5. …but how does it work? • Responsive mode: someone comes to you as ‘the expert’ • Direct approach (maybe found you online) • Via Press Office • Pro-active mode: you try to get media outlets interested in your work • Pitching and news pegs • Develop a media-friendly style of writing

  6. Consider each of the opinion pieces provided • What kind of a piece is this? • Why has the paper printed this piece? • How many ideas are developed in the piece? • What strikes you about the way the piece is written?

  7. Translate what you’ve heard into your own work context • Think of a topic you might like to disseminate • Write down the key message you want to communicate • What is the date of the next news peg that you can use to promote your research? • Think about what kind of outlet you would seek for your work • Write down the first one or two sentences of your piece

  8. Further resources • Press Office • http://www2.lse.ac.uk/intranet/LSEServices/divisionsAndDepartments/ERD/pressAndInformationOffice/Home.aspx • Dealing with the Media Guide • Headlines and Week Ahead emails • TLC training • Evening class course on ‘Writing for the Media’ led by freelance journalist (Lent 09) • Centre for Learning Technology • http://clt.lse.ac.uk • Training as part of library programme http://www2.lse.ac.uk/library/training/Home.aspx • LSE Enterprise (ELSE) • http://www.lse.ac.uk/collections/enterpriseLSE/Default.htm

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