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Communicating your research beyond academia

Communicating your research beyond academia. 3 December 2009. Consider the following …. Why do/should academics engage with non-academic audiences? What are the potential outlets for such engagement? Any experiences to date to share?. In this workshop….

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Communicating your research beyond academia

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  1. Communicating your research beyond academia 3 December 2009

  2. Consider the following … • Why do/should academics engage with non-academic audiences? • What are the potential outlets for such engagement? • Any experiences to date to share?

  3. In this workshop… • Consider three different means of research dissemination: • Working with the media • Blogging and the internet • Commercial research and consultancy • Hear from the experts at LSE who can hep you with these activities • Translate these ideas into your own working context

  4. Academics are in the media every day… http://www.business24-7.ae/Articles/2009/11/Pages/MassacrehighlightsunholyalliancesinPhilippinepolitics.aspx# http://www2.lse.ac.uk/lifeAtLSE/graduateProfiles/franciscoLara.aspx

  5. …but how does it work? • Responsive mode: someone comes to you as ‘the expert’ • Direct approach (maybe found you online) • Via Press Office • Pro-active mode: you try to get media outlets interested in your work • Pitching and news pegs • Develop a media-friendly style of writing

  6. Consider each of the opinion pieces provided • What kind of a piece is this? • Why has the paper printed this piece? • How many ideas are developed in the piece? • What strikes you about the way the piece is written?

  7. Translate what you’ve heard into your own work context • Think of a topic you might like to disseminate • Write down the key message you want to communicate • What is the date of the next news peg that you can use to promote your research? • Think about what kind of outlet you would seek for your work • Write down the first one or two sentences of your piece

  8. Further resources • Press Office • http://www2.lse.ac.uk/intranet/LSEServices/divisionsAndDepartments/ERD/pressAndInformationOffice/Home.aspx • Dealing with the Media Guide • Headlines and Week Ahead emails • TLC training • Evening class course on ‘Writing for the Media’ led by freelance journalist (Lent 09) • Centre for Learning Technology • http://clt.lse.ac.uk • Training as part of library programme http://www2.lse.ac.uk/library/training/Home.aspx • LSE Enterprise (ELSE) • http://www.lse.ac.uk/collections/enterpriseLSE/Default.htm

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