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Tobacco & Media

Tobacco & Media. Frank Baker- media educator Fbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com. Marketing- Stores. Marketing-Stores. Marketing-Auto Races. Marketing-Magazine Ads. What tobacco knows…. An internal tobacco company marketing report from 1989 said:

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Tobacco & Media

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  1. Tobacco & Media Frank Baker- media educator Fbaker1346@aol.com Media Literacy Clearinghouse www.frankwbaker.com

  2. Marketing- Stores

  3. Marketing-Stores

  4. Marketing-Auto Races

  5. Marketing-Magazine Ads

  6. What tobacco knows….. An internal tobacco company marketing report from 1989 said: “We believe that most of the strong, positive images for cigarettes and smoking are created by cinema and television.”Source: http://legacy.library.ucsf.edu/tid/lti49e00 & www.truth.com

  7. Movies + Smoking = “Product Placement”

  8. Favorite Stars of Teens GIRLS BOYS Brad Pitt Pamela Anderson Leonardo DiCaprio Sandra Bullock Winona Ryder Demi Moore Demi Moore Sharon Stone Drew BarrymoreSOURCE: July 2003 Study, American Journal of Public Health

  9. History of “Smoking Incidents’ • Average number of "smoking incidents"  per hour in major US films 1950 10.7 2002,10.9 Source:"Back to the Future: Smoking in Movies 2002, Compared with 1950 Levels" by Stanton Glantz, and others, American Journal of Public Health

  10. Early TRUTH Billboard

  11. Recommended Resources

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