1 / 19

Rhetoric and Web Design

Rhetorical Modes . Ethos - root of word "ethical." Reputation or character; what others think of us and whether they feel they can trust us. Construction of digital ethos.Logos - root of word "logical." Concerns the logic and consistency of the message being communicated. In other words, does the c

hye
Télécharger la présentation

Rhetoric and Web Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. WRITING FOR THE WORLD WIDE WEB LEE HONEYCUTT Rhetoric and Web Design

    2. Rhetorical Modes Ethos - root of word "ethical." Reputation or character; what others think of us and whether they feel they can trust us. Construction of digital ethos. Logos - root of word "logical." Concerns the logic and consistency of the message being communicated. In other words, does the content of your site make sense and is it written in a consistent tone or style? Pathos - root of words "pathetic" and "empathy." Deals with emotions, specifically those of the audience. In classical rhetorical theory, was a primary vehicle of persuasion. Has come to mean any rhetorical act that addresses audience expectations or information needs.

    3. Rhetorical Triangle

More Related