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Mansfield BID AGM 25 th March 2013. Safe & Secure - £71,500. 4368 – Ambassadors Patrol Hours 645 – Pieces of Intelligence 102 – Members Radio Scheme 11 % - Reduction in all crime in 2011/12 23.2% - Reduction to date 2012/13 2 – Rapid deployable CCTV Kits
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Safe & Secure - £71,500 • 4368 – Ambassadors Patrol Hours • 645 – Pieces of Intelligence • 102 – Members Radio Scheme • 11 % - Reduction in all crime in 2011/12 • 23.2% - Reduction to date 2012/13 • 2 – Rapid deployable CCTV Kits • 1248 –Night Street Marshals Patrol Hours / Street Pastors • Crime Prevention Campaigns – Public and Businesses
Cleansing- £70,000 Gateways 15 Over 90 Boarding /Securing 60 m² • Pat testing Snow Removal Weeding 100 m² Shop Frontages Over 2500 100,000 m² Flytipping
Marketing - £106,000 • www.mansfieldtowncentre.co.uk • - 3900 hits per month • - On average 100 new views a month • - 98.2% Increase in last 12 months • - 12,767 views on business pages / event pages • I Love Mansfield Facebook Page • - 2883 average reach a week • - 15 average new likes a week • - 194,084 views generated from one post made • Privilege Card • - 3450 Members • - Access to 100 + Offers • - Civic Pride
Marketing - Events • Easter Events • St Georges Day • Olympic Torch • Jubilee Food Fair • Summer Events • Xmas Events – Horse & Carriage, Giant Snowglobe, Xmas Farm • Valentines Gala • Mansfield Up Our Street
Access- £3,500 • Improved signage approved. Signage will direct visitors to both a local parking area and a further tourist parking area for other visitors. • New gateway signage in development • Working closely with bus station – new signage to be installed • New town centre App launched - 1/3 of visitors to the website is via a mobile device • Parking Schemes
Invest in Mansfield- £9,500 Appealing Mansfield £22,000 Pop Up Shop Market Consultation Business Offers Hanging Baskets Landscaping Xmas Lights New businesses Wi-Fi PR Specialist Switch On Street Pastors Town Team
Positives Dwell Time (multi story): Town Centre Ranking: 2010 – 137 2011 – 135 2012 - 112 Town Centre Expenditure: 2010 – 2011 – + 4.44% 2011 – 2012 – + 7.14% Leakage 2011 - 2012: Nottingham – reduced 0.1% Chesterfield – reduced 0.4% Meadowhall – reduced 0.2% Mc Arthur Glen – reduced 0.4% Other – increased 1.1% (likely to be online)
2013/14 Budgets • Est. Carry Over - £47,000 • Est. Levy - £300,000 • Security P’shp Income - £15,000 • Est. additional income - £10,000 • Safe & Secure - £72,000 • Marketing - £80,000 • Appealing - £15,000 • Investing - £10,000 • Access - £10,000 • Cleansing - £70,000 • Office / Professional Fees - £25,000 • Bad Debt - £15,000
2013/14Priorities • Bigger and more compact event calendar • Increased consultation • Application of Purple Flag Award • Launch of the Wi-Fi project – virtual shop windows • Dedicated Chewing Gum Removal • Further Crime Prevention Campaigns • Production of town centre magazine • Run higher profile media campaigns • Run a longer term Pop Up Shop • Lobbying of NCC to improve town lighting • Customer Service Scheme • Increased application for funding pots
Website Op’s plan Atcm Accounts