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Hertfordshire County Council New Ways of Attracting Candidates

Hertfordshire County Council New Ways of Attracting Candidates. Raj Taylor – Contract Manager Neil Meredith – E-Resourcing Consultant 4 th June 2008. 31 million people in the UK are online. X 31% of internet users have browsed a job or recruitment site in the last 3 months*

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Hertfordshire County Council New Ways of Attracting Candidates

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  1. Hertfordshire County CouncilNew Ways of Attracting Candidates Raj Taylor – Contract Manager Neil Meredith – E-Resourcing Consultant 4th June 2008

  2. 31 million people in the UK are online • X • 31% of internet users have browsed a job or recruitment site in the last 3 months* • 30% of online ad spend has been attributed to recruitment advertising** • 40% of companies intend to increase spend on commercial recruitment websites • 13.2% of the population look at job adverts on the internet*** • UK users make over 1 billion searches each month • * Mintel Online Recruitment Market Intelligence, ** IAB, WARC, PWC *** TGI

  3. How are they using the web to find jobs? • 1 in 4 people use the web for research • 1 in 8 use it for jobs research • UK spending on search-related advertising is £1.2 billion - 172% increase in spend on paid search advertising 2004-2006 • 70% of all online registration and transaction originate from search enquiries • Broadband access accounts for over 80% of internet access

  4. The technologies that are driving the change

  5. Social Networking

  6. Bebo has 10.7 million registered members in the UK (75% under 24 yrs) • More than 2.7 billion monthly page views – • Largest Social Networking site in the UK • According to Neilson - Bebo is the number 1 recognised online brand amongst teens in the UK Source: Bebo Mar 2008

  7. Search engines can underpin it all

  8. Search Engine Optimisation

  9. 20-30% 42% 1 12% 2 8% 3 6% 4 Search Engine Optimisation

  10. Using Ad Words to attract candidates • Cost Effective • Response Driven • Stand out from your competitors • Attract both passive and active candidates

  11. Second Life

  12. Shared online virtual environment • Given tools and rules – do what you want • You “own” what you do • The characteristics of SL that make it popular as a game also make it conducive to social networking • Being used by businesses, universities, libraries, nonprofits, and others

  13. Amazon Web Services Group IBM Codestation Harvard Business School SL Seminar IBM, Intel & Sun meeting Sponsored by Metaversed.com BMW’s Design Meeting Room Communication & Collaboration in SL? • Communication & Collaboration • Real life discussions in virtual setting • Virtual meeting rooms • Customisable avatars to facilitate communication

  14. Job Interview @ Depo Consulting Semper International Convention Linden Labs Recruitment Meeting Room Recruitment in Second Life • Why use SL for Recruitment? • Communication • ‘Face’ to ‘Face’ meetings • IT specialists • Interactive environments (virtual office tours, video presentations)

  15. Recruiters in SL • Manpower and Hertfordshire County Council • Quality design & presentation • Newbie advice • CV form & post-box • Greeters on hand Manpower Offices

  16. Summary • High volume of potential young candidates • Easy access to technology • Developing market “Web 2.0” • Cost effective • Build into marketing and recruitment strategies

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