1 / 7

Apple

This article delves into the AIDAS (Attention, Interest, Desire, Action, Satisfaction) and S-O-R (Stimulus-Organism-Response) frameworks as applied by industry leaders like Hewlett Packard (HP). We explore how these models can effectively guide marketing strategies by capturing consumer attention, generating interest, cultivating desire, driving action, and ensuring satisfaction. This analysis not only highlights the significance of visual cues (like color coding) in each phase but also provides insights into the psychological responses involved in consumer behavior.

ilori
Télécharger la présentation

Apple

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Apple Group members: Iulian Daniela Mie Peter

  2. Red – Attention Green – Interest Black – Desire Purple – Action ? – Satisfaction AIDAS

  3. S-O-R

  4. Hewlett Packard (HP)

  5. AIDAS Red – Attention Green – Interest Black – Desire Purple – Action ? – Satisfaction

  6. S-O-R

  7. Tak

More Related