8. LOOK LONG-TERM You are dealing with people that have a lot more experience than you. Give it time, and you will get it done.

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21. HOW TO WRITE A PRESS RELEASE

22. FLY FOR LESS $$$

24. TIME MANAGEMENT AND PRIORITIZATION

27. NEVER LET A SERVICE AUTO-RENEW!

28. GMROI = Gross Margin / Average Inventory Cost

29. Get your customers involved with NAMM

30. The person that talks the most… keeps the merchandise.

31. PROFIT DOES NOT EQUAL CASH FLOW.

32. NETWORK AS OFTEN AS POSSIBLE!

33. VS.

34. Expense reports that don't suck!

36. KPI AND BENCHMARKS If you want to move it… MEASURE IT!

37. REFRESH YOUR DISPLAYS! BEFORE AFTER

39. POSITIVE ATTITUDE