The CareFree Cook Project Proposal

1. The CareFree CookProject Proposal CS 410 Group 2 Spring 2004 4 May 2004

2. Team Members CareFree Cook

3. Problem Statement Proper monitoring of meat is inconvenient and cooking can result in inconsistent quality and safety of prepared food. CareFree Cook

4. Problem Characteristics • Inconvenience of constant monitoring • Lack of expert cooking knowledge • Over- or undercooked meat • Food poisoning CareFree Cook

5. Solution Statement Develop an oven control unit that interfaces with a meat thermometer to provide accurate and consistent cooking results. The user inputs collect via a convenient GUI and are used to control the oven to adjust cooking times and temperatures. CareFree Cook

6. Solution Characteristics The CareFree Cook will: • Provide user with pertinent cooking information • Allow user interaction via a GUI • Automatically start, monitor and cook the meat; shutting oven off at the appropriate time • Safeguard consumers from the dangers posed by foodborne illness CareFree Cook

7. Solution Characteristics The CareFree Cook will not: • Interfere with the traditional operation of the oven • Eliminate food poisoning • Support baked goods other than meats • Retrofit into existing ovens CareFree Cook

8. Management Plan CareFree Cook

9. Research & Development Plan Required Hardware • LCD Display • Clock/Timer • Thermocouple • Single Board Computer • Digital/Analog converters • Signal Conditioner CareFree Cook

10. Research & Development Plan Required Software • User interface • Database of cooking times and temperatures • Hardware layer controls For additional information, see supplemental information CareFree Cook

11. Select Type of Meat CareFree Cook

12. Select Cut of Meat CareFree Cook

13. Select Cut of Meat CareFree Cook

14. Select Taste CareFree Cook

15. Input Weight CareFree Cook

16. Select Time to Eat CareFree Cook

17. Start Cooking CareFree Cook

18. Evaluation Plan • Phase 0 • Research Feasibility • Phase 1 • Develop Documentation • Manufacturer Prototype • Generate Budget • Phase 2 • Assemble Hardware/Software • Develop Database • Integrate System • Phase 3 • Enter Out-Year Production CareFree Cook

19. Marketing Plan Major Appliance Manufacturer Profile: • A proven performer in range oven technology • An extensive research and development department • An established market share in the major appliance industry • A strong vision and marketing strategy that complements our product CareFree Cook

20. Marketing Plan www.whirlpoolcorp.com CareFree Cook

21. Whirlpool’s Current Oven Range Technology Marketing Plan PolaraTM CareFree Cook

22. Marketing Plan • Nearly 50 manufacturing and technology research centers worldwide • Markets Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other major brand names to consumers in more than 170 countries • Whirlpool is the largest supplier of major appliance to Sears, Roebuck and Company under the Kenmore brand www.whirlpoolcorp.com CareFree Cook

23. Market Share Comparison Source: Maytag and Whirlpool 2002 Annual Reports CareFree Cook

24. Marketing Plan Whirlpool’s Mission Statement: “Every Home… Everywhere. With Pride, Passion and Performance.” www.whirlpoolcorp.com CareFree Cook

25. Marketing Plan CareFree Cook

26. Marketing Plan • New home sales are growing, promoting growth in major appliance sales http://www.nahb.org CareFree Cook

27. Marketing Plan Design Center Concept: New Home Technologies • June 2003 • 32 Builders • Major Suppliers • Whirlpool Corp. • Masco Corp. • Provide New Home Buyers With An Array Of Options • Finance Options Into Cost Of Home Source: BIG BUILDER Magazine Publish Date: 2003-08-20 http://www.nahb.org CareFree Cook

28. Marketing Plan Potential Sales • 1,106,000 new home sales in January 2004 according to NAHB • A target goal of 2.5% would yield 27,650 in CareFree Cook range ovens for the month of January alone CareFree Cook

29. Competition Matrix *source: http://www.whirlpool.com/shopguide/microwaves.htmls CareFree Cook

30. Potential Market CareFree Cook

31. Phase 0: ConceptionMajor Deliverables • Team Formation • Initialization of Project • Feasibility of Project • Milestone Study of Project • Return-of-Investment Study • Budget Development of Prototype • Cost Analysis of Prototype • SBIR • Final Approval Presentation • Website Development CareFree Cook

32. Phase 0: ConceptionOrganization Chart CareFree Cook

33. Phase 0: ConceptionSchedule Full WBS in Supplemental CareFree Cook

34. Phase 1: Proof of ConceptMajor Deliverables • Develop Requirements List • Acquire Materials/Resources • Develop Prototype • Integrate Prototype into Oven • Documentation • SBIR Proposal (Phase II) CareFree Cook

35. Phase 1: Proof of ConceptOrganization Chart CareFree Cook

36. Full WBS in Supplemental Phase 1: Proof of ConceptSchedule CareFree Cook

37. Phase 1: Proof of ConceptBudget CareFree Cook

38. Phase 2: Prototype DevelopmentMajor Deliverables • Documentation • CareFree Cook Development • System Design • Software • Hardware Assembly • Database Assembly • System Testing • Marketing • Funding • Website CareFree Cook

39. Phase 2: Prototype DevelopmentOrganizational Chart CareFree Cook

40. Full WBS in Supplemental Phase 2: Prototype DevelopmentSchedule CareFree Cook

41. Phase 2: Prototype DevelopmentBudget CareFree Cook

42. Phase 3: ProductionMajor Deliverables • Purchasing • Staffing • Preparation of Production Facilities • Production and Out Years CareFree Cook

43. Phase 3: ProductionOrganization Chart CareFree Cook

44. Full WBS in Supplemental Phase 3: ProductionSchedule CareFree Cook

45. Phase 3: ProductionBudget CareFree Cook

46. Full WBS in Supplemental Schedule Recap CareFree Cook

47. Project Budget Recap CareFree Cook

48. Break-Even Analysis 0 CareFree Cook

49. Risk Management Plan • Social acceptance • Limited resources • Costly components • Limited primary market *Order of risk severity is read diagonally from top to right. See the supplemental section for in depth analysis of all risks and the proposed mitigating actions. CareFree Cook

50. Risk Mitigation Social acceptance • Likelihood: High (5) • Consequences: Severe (5) • Mitigation: • Easy and intuitive interface • Advertising campaign emphasizing convenience and health benefits Limited resources • Likelihood: High (5) • Consequences: Severe (5) • Mitigation: • Pursue funding from government agencies • Obtain capital investment from Whirlpool or another major manufacturer CareFree Cook