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Earthquake Country Alliance

Earthquake Country Alliance. New Confederation of Alliances: Southern California Earthquake Alliance Bay Area Earthquake Alliance Central Coast Earthquake Alliance Redwood Coast Tsunami Workgroup Includes State and Federal Agencies

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Earthquake Country Alliance

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  1. Earthquake Country Alliance New Confederation of Alliances: Southern California Earthquake Alliance Bay Area Earthquake Alliance Central Coast Earthquake Alliance Redwood Coast Tsunami Workgroup Includes State and Federal Agencies Each alliance includes leading earthquake professionals, emergency managers, government officials, business and community leaders, and others that provide earthquake information and services.   Mission: The Earthquake Country Alliance unites leaders in government, disaster response, science, business, media, education and local communities to: inspire responsibility for community earthquake safety and recovery; increase awareness, preparedness, and mitigation; improve response and recovery planning; reduce losses in future earthquakes.

  2. Regional Alliances and ShakeOut Outreach Redwood Coast Tsunami Workgroup Bay Area Earthquake Alliance Central Coast Earthquake Alliance Southern California Earthquake Alliance

  3. The Great California ShakeOut • Statewide, annualearthquake drill • October 15, 2009 • Goal: at least 10 million participants! (5.5 million In 2008So Call drill) • Based on earthquakehazards of each region • ShakeOut.orgis being updatedwith details for this year’s drill and 2009 registration forms.

  4. Proposed ShakeOut 2009 Goals • Participation of at least 10 million people in the ShakeOut Drill • Yet the ShakeOut is not only about the drop, cover, and hold on drill. It's about getting people talking, engaged, dealing with preparedness. • Shift the culture in California about earthquakes • Shakeout allows people to make a difference in the preparedness of their community. • Significant increase in earthquake readiness at all levels • Survey of 2008 participants shows many preparedness actions taken by participants • Home Depot sales of contents mitigation and preparedness products increase 261% from Nov. 2007 to Nov. 2008.

  5. Key ShakeOut Preparedness Messages At home, work, and school: • Consider what would happen in a bigearthquake and what you can do now to reduce damage and recover quickly. • Practice “Drop, Cover, and Hold On” • Secure Your Space • Top heavy furniture • Water heaters • TVs & electronics • Vulnerable structures • Etc. • Store More Water • 1 gallon per person per day for at least3 days and ideally for 2 weeks • Have a Fire Extinguisher(s) • Everyone must know proper use

  6. ShakeOut.org (English and Spanish) Registration of participants (and listing of statistics/ participants) Region-specific earthquake information Multi-level ShakeOut Drill Scripts for key groups, and simpler instructions for many more. School drill resources, take home materials, seminars, media event Downloadable promotional resources (flyers, posters, postcards, videos, presentations) Putting Down Roots in Earthquake Country and 7 Steps to an Earthquake Resilient Business booklets Regional Associate groups (speaker’s bureau) Preparedness info at earthquakecountry.org Dropcoverholdon.org & Beat the Quake game Drop, Cover, Hold On T-Shirts, Billboards, posters Preparedness Now movie (statewide version) Drill Broadcast (audio and video 2-minute narrated clips) Technical drill resources (simulated CISN display, etc.) Radio, TV, and print advertising and PSAs (supported by sponsors) Expanded use of social media (blogger outreach, Facebook, etc.) Comprehensive News Media Resources ShakeOut Components Strategy: Provide resources for people and organizations to “participate, promote, and prepare” 7

  7. www.ShakeOut.org

  8. ShakeOut Flyers, Posters, Banner Ads

  9. Proposed Timeline • April – May:Revise ShakeOut.org to be statewide, choose regional scenarios, develop regional recruitment structure, revise handouts and other promotional resources • mid April:“Save the Date” notices sent to organizations, schools, government agencies, etc., who participated in 2008. • School notice sent 4/14: As of 4/17, 98 registrants totaling 1.5 million participants • May/June:Outreach to local government, ECA associates, other advocates. Secure sponsorships. • June:ShakeOut 2009 KickOff Event. Perhaps 3-4 concurrent media events statewide, connected with video conferencing. • June– July:Local kickoff activities and recruitment efforts targeted for schools, businesses, community groups, and other organizations. • End of July: Completion of all campaign materials, drill manuals, PSAs, etc. including materials in multiple languages and for vulnerable populations.

  10. Proposed Timeline • August:Increase recruitment efforts for individuals and families. Encourage volunteers to spread word about ShakeOut (CalVolunteers) • September: National Preparedness Month- support preparedness activities and promote registration for ShakeOut. Announce CEA Mitigation program? • Early October: PBS documentary airing and related promotion • October 15:Great California ShakeOut 2009 • November 1:All participants emailed with updates and encouraged to keep getting prepared year-round. ShakeOut 2010 registration opened! • November 15:Post-drill surveys completed • December-March:Email ShakeOut registrants each month: share results and earthquake news, encourage preparedness and mitigation, etc., as part of broader statewide preparedness messaging and activities (Strategic Plan)

  11. Next Steps • ShakeOut.org website is available for registration. • Register as a ShakeOut Associate to receive all collateral and updates via e-mail. • Regional and Statewide Planning meetings, Contact Earthquake Country Alliance regional groups • Redwood Coast Tsunami Working Group • Lori Dengler Lori.Dengler@humboldt.edu (707) 826-3115 • Bay Area Earthquake Alliance • David Schwartz dschwartz@usgs.gov 650-329-5651 • Harold Brooks brooksh@usa.redcross.org 415 427-8108 • Central Coast Earthquake Alliance • Lou Blanck earthdesign@charter.net (805) 203-5022 • Paula Herrera PaulaKH@montereyarc.org (831) 424-4824

  12. ShakeOut Regional Contacts • Redwood Coast Tsunami Working Group • Lori Dengler (707) 826-3115 • Lori.Dengler@humboldt.edu • Bay Area Earthquake Alliance • David Schwartz 650-329-5651 • dschwartz@usgs.gov • Harold Brooks 415 427-8108 • brooksh@usa.redcross.org • Central Coast Earthquake Alliance • Lou Blanck (805) 203-5022 • earthdesign@charter.net • Paula Herrera (831) 424-4824 • PaulaKH@montereyarc.org

  13. Additional Contacts • Statewide Earthquake Country Alliance • Mark Benthien benthien@scec.usc.edu • Cal EMA Earthquake and Tsunami Program • Kate Long kate.long@calema.ca.gov

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