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Information Gathering: Cop Style vs. Psychologist Style

Information Gathering: Cop Style vs. Psychologist Style. Article by: Naomi Karten Presentation by: Nathan Daniels. Cop-Style. Fact Based. Psychologist-Style. Expression Based. The ‘ Happy ’ Middle Ground. Project Based Questions Lead to Reactionary Questions.

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Information Gathering: Cop Style vs. Psychologist Style

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  1. Information Gathering: Cop Style vs. Psychologist Style Article by: Naomi Karten Presentation by: Nathan Daniels

  2. Cop-Style • Fact Based Psychologist-Style • ExpressionBased

  3. The ‘Happy’ Middle Ground • Project Based Questions • Lead to Reactionary Questions

  4. Sticky Minds Summary Statement • If your customer interview questions focus too narrowly on a problem that must be solved, you run the risk of missing information that could be critical to a successful outcome. In this week's column, Naomi Karten says playing detective improves your ability to gather information. To improve the odds of success, it's important to ask questions from multiple perspectives—and to pay attention not only to the customers' response, but to how they say it as well.

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