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Effective Planning and Design for Your Company Newsletter

Learn the essential steps in planning and designing a company newsletter that engages employees. Focus on various employment levels and solicit contributions from all staff members to gather diverse content. Conduct regular surveys to ensure the newsletter meets employees’ information needs. Maintain consistent design elements such as column layout, nameplate formatting, and use of color to create a visually appealing publication. Consider layout factors like balance, white space, and directional flow to enhance readability and engagement.

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Effective Planning and Design for Your Company Newsletter

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  1. PREPARING A COMPANY NEWSLETTER Planning and Designing the Layout

  2. If a scanner is available, use pictures of different people from your organization in each issue. • Distribute contributor sheets soliciting information from employees. • Keep the focus of the newsletter on issues of interest to employees. Planning a Newsletter

  3. Make sure the focus is on various levels of employment; do not focus on top management only. • Conduct regular surveys to see if your newsletter provides a needed source of information Planning a Newsletter

  4. Maintain consistent elements from issue to issue such as • Column layout • Nameplate formatting and location • Formatting of headlines • Use of color Designing a Newsletter

  5. Consider the following elements when designing a newsletter: • Focus • Balance • White space • Directional flow Designing a Newsletter

  6. Choose paper size • Choose paper weight • Determine margins • Specify column layout Creating a newsletter Layout

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