1. Social Media Simplified: Building Your Social Media Presence

2. Social Media & Social Media Marketing • Social media: Online media published or shared by individuals and organizations, in an environment that encourages participation and that promotes discussion and re-use. • Social media marketing: The act of using social networks, online communities, blogs, wikis or any other social media to stimulate sales and brand awareness as well as enhance customer service.

3. Why Social Media?

4. Advantages of Using Social Media • Social media allows you to create a high-value proposition, often at low cost • It’s an easy and natural way to get your name out there • Lets you share your knowledge in your area of expertise • Helps expand your contact base & and your business referral network

5. More Advantages of Using Social Media • Allows you and your business to be accessible • Can act as a customer relation tool for your service and products • You can engage in-two way communication with customers

6. Some Tips to Build a Social Media Presence • Write down the results you want to achieve

7. Decide Where You Want to Be

8. Other Useful Social Media Tips • Broadcast your purpose • Do what you promised • Be more than a business • Keep a fresh stash of photos and images • Always add descriptions, captions, & comments • Update Frequently • Shout-Out and Give Thanks

9. Creating Social Media Content • Ask Questions • Elicit Responses • Cultivate Stories on How Customers Use Your Products and Services • Provide original content, listen & respond to your community, and continue to develop content on an ongoing basis.

10. Questions?

11. Contact Info • Susie Skarl, Associate ProfessorUrban Affairs LibrarianUNLV Librariessusie.skarl@unlv.edu • 702.895.2141