OUR HISTORY • Founded in 1985 by Chilean wine pioneer, Alex Guarachi • Leading producer, importer and marketer of fine wines • One of the first importers of Chilean & Argentine wines that also represents wines from around the world
EVOLUTION OF GUARACHI WINE PARTNERS Tralle-Guarachi Import Company
WHY “GUARACHI WINE PARTNERS”? • 2015 is our 30th anniversary as a global fine wine company. • In honor of this milestone, we are leaving behind the outdated parts of the company name to acknowledge the enduring winery partnerships we built our business on. • We have evolved from being so much more than an import company. Today, we are a dynamic global importer, marketer andproducer of fine wines.
ABOUT ALEX GUARACHI • As a boy growing up in Santiago, Chile, Alex Guarachi always saw himself coming to America to play professional soccer. Unfortunately, a career-ending injury shattered his dreams. • In 1985, the idea of importing wines from South America seemed crazy but Alex followed his other passion: the wines of Chile. • Alex managed to succeed – from working in a garage to building his importing company into one of the industry’s leading companies, to being named “Importer of the Year” in 2010.