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Radio

Radio. Chapter 7. Functions. Motivation- Advertising Surveillance- Radio is everywhere U.S. households on average have 6.6 radio receivers News – More people receive their news from radio than from any other medium. (Commuters) Opinion Entertainment. Development.

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Radio

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  1. Radio Chapter 7 Thomas, Heitker, Reilly

  2. Functions • Motivation- Advertising • Surveillance- Radio is everywhereU.S. households on average have 6.6 radio receivers • News – More people receive their news from radio than from any other medium. (Commuters) • Opinion • Entertainment Thomas, Heitker, Reilly

  3. Development • Electromagnetic SpectrumRadio waves are “piggybacked” on energy waves. • First wireless transmission - Marconi (1895) • Audion tube - First voice transmission - De Forest (1906) • AM (amplitude modulation) • FM (frequency modulation) 1939 Thomas, Heitker, Reilly

  4. Significant Events in Radio • 1906 First radio program - Fessenden • 1920 First licensed commercial radio - KDKA Pittsburgh • 1922 First Radio Commercial- New York City- WEAF • Real Estate -10 minute announcement • $50.00 • Caused a revolution Thomas, Heitker, Reilly

  5. Significant Events in Radio • 1927- FRC( Federal Radio Commission) established by Congress • 1930’s- FDR fireside chats • 1934- FCC ( federal communications commission) replaces FRC • 1967-Public Broadcasting Act • 1970- National Public Radio Thomas, Heitker, Reilly

  6. People In Radio • David Sarnoff- 1912-telegraph operator updated America about Titanic tragedy • Gordon McLendon – Devised new programs for music • Edward Murrow– Famous reporter during WWII • Alan Freed – Pioneer rock ‘n’ roll DJ • Rush Limbaugh – Known on talk radio Thomas, Heitker, Reilly

  7. People In Radio • Dr. Laura – Radio therapist • Don Imus – shock jock • Howard Stern – shock jock • Edward Nobel – Started ABC Thomas, Heitker, Reilly

  8. Traditional Networks • NBC – (1926) Linked stations coast to coast • CBS – (1927) led industry for 50 years • Mutual – (1934) Created by independent stations • ABC – (1943) ~168 stations Thomas, Heitker, Reilly

  9. Networks Today • ABC • Westwood • Infinity • American Urban Thomas, Heitker, Reilly

  10. Regulations • Federal Communications Commission • Criteria for awarding broadcast licenses: “public interest, convenience, and necessity” • Engineering Regulations • Ownership Regulations Thomas, Heitker, Reilly

  11. Content Regulations • Unanswered personal attacks • Realistic alarming spoofs • Exclusive forum for licensee • Dirty words Thomas, Heitker, Reilly

  12. Future of Radio • Digital Radio • Web Radio • National Radio • Satellite Radio • Decline Of Radio • Demassification • Targeting a specific audience Thomas, Heitker, Reilly

  13. Online Radio • www.msn.comclick on music and radio section Thomas, Heitker, Reilly

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