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OA Advocacy Today

OA Advocacy Today

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OA Advocacy Today

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  1. OA Advocacy Today The purposes of power in a networked world Cameron Neylon – COASP13 - Riga 18 September 2013 - @cneylon – cneylon@plos.org

  2. http://www.theguardian.com/world/2013/sep/13/julia-gillard-labor-purpose-futurehttp://www.theguardian.com/world/2013/sep/13/julia-gillard-labor-purpose-future

  3. The purpose of power is to shift the consensus…

  4. Permanently.

  5. Early majority Late majority Enthusiasts Laggards

  6. Early majority Late majority Enthusiasts Laggards

  7. Early majority Late majority Enthusiasts Laggards

  8. Early majority Late majority Enthusiasts Laggards

  9. Early majority Late majority Enthusiasts Laggards

  10. Early majority Late majority Enthusiasts Laggards

  11. Early majority Late majority Enthusiasts Laggards

  12. Early majority Late majority Peak of inflated expectations Enthusiasts Laggards Plateau of productivity Valley of negativity

  13. Early majority Late majority • Excitement • Potential • Risk • Disruption • Change Enthusiasts Laggards

  14. Early majority Late majority Enthusiasts Laggards • Functionality • Reliability • Ease of use • Compatibility

  15. Early majority Late majority Enthusiasts Laggards

  16. Early majority Late majority Enthusiasts Laggards

  17. Early majority Late majority Enthusiasts Laggards

  18. Other key insights from tech marketing • The Innovators Dilemma – Clayton Christensen • Disruptive technologies achieve market dominance through addressing a recognised and current need, but not that being disrupted. Adoption then drives the disruption. • Persuading Scientists – HamidGhanadan • Frame the need through taking a leadership position, provide objective data and information to inform, then promote benefits and features. “You cannot lead from the middle but you need to communicate your product to the mainstream. Disruption is a side effect of technology adoption”

  19. Consensus as a collective action problem

  20. Consensus as a collective action problem

  21. Consensus as a collective action problem

  22. Consensus as a collective action problem

  23. Consensus as a collective action problem

  24. Consensus as a collective action problem

  25. Consensus as a collective action problem

  26. Consensus as a collective action problem • Policy • Narrative and messaging • Consistency and coherence

  27. How can we work together? • We need to collaborate and communicate • A place at the heart of policy making • Working for a coherent global policy agenda • We also need to compete to provide the full benefits of OA • Effective markets, differentiated products • What other organizations, formal or informal do we need?

  28. or

  29. The purpose of power is to shift the consensus…

  30. The purpose of influence is to shift the consensus…

  31. …and ultimately it is the consensus that matters