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THE NEW VALUE OF MEDIA. $41b. Michael Iskas. MEDIA PLANNER. COMMS PLANNER. INTEGRATED PLANNER. DIGITISATION OF MEDIA. NEW MEDIA VALUE. ADVERTISING. MEDIA. MEDIA. ADVERTISING. USE RESPONSIBLY!. ATL. BOUGHT. $. NO VALUE IN RENAMING . BTL. PR. OWNED. EARNED. $. $.
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THE NEW VALUE OF MEDIA $41b Michael Iskas
MEDIA PLANNER COMMS PLANNER INTEGRATED PLANNER
NEW MEDIA VALUE ADVERTISING MEDIA MEDIA ADVERTISING USE RESPONSIBLY!
ATL BOUGHT $ NO VALUE IN RENAMING BTL PR OWNED EARNED $ $ VALUE IN INTEGRATING MEDIA
1 GET ON WITH OTHER AGENCIES RELATIONSHIPS RESPECT RESPONSIBILITIES
2 EXPECTATIONS CLARITY. NO GUESSING RESOURCES PROCESS
3 MINIMISE LEAP OF FAITH ...all others bring data!
4 WE ARE AGENTS