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Maximizing Transportation Technology

Maximizing Transportation Technology. Avoiding Stories Like “The Secret Life of Lemmings” by Hugo First MSTPA Conference Tuscaloosa, AL March 8 – 10, 2010. What’s Important about Transportation Technology?. What technologies will meet operational challenges and answer questions?

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Maximizing Transportation Technology

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  1. Maximizing Transportation Technology Avoiding Stories Like“The Secret Life of Lemmings” by Hugo First MSTPA Conference Tuscaloosa, AL March 8 – 10, 2010

  2. What’s Important about Transportation Technology? • What technologies will meet operational challenges and answer questions? • Avoiding the feature buzz – focus on the steak not the sizzle. • Marketing and communicating technology benefits to passengers.

  3. WIFFM – Transit Technology • Objectives, Objectives, Objectives • Key Components of Transit Technology Suites • Creating Need To Have Vs Nice To Have Checklist • RFP and Selection Process

  4. Focus on Objectives – Not Features • Problem to Solve? • Focus on main issue. • Willingness to Pay? • Budget and desire to fund. • Perfect Destroy the Good? • Determine the minimum requirements for success and increase from there. • Alternative Approaches • There is more than one way to get from point A to B.

  5. Transit Technology Suite Rolling Internet GPS/AVL Tracking GPS Routing & Dispatch Digital Destination Signs On Board Video Passenger Counting Electronic Inspection Announcement Systems

  6. GPS/AVL Tracking – The Grandaddy of Transit Technology • Everything Begins with Vehicle Location and Movement Tracking • Routes, idling, delays, speed, time between stops. • Location of events from complementary systems.

  7. Technology Checklist

  8. Technology Selection RFP Design • Straightforward requirements • Allow for reasonable alternatives • Focus on objectives not strict interpretation • Avoid getting stung by the Feature Buzz • Stick to important aspects • Ignore unnecessary and expensive compatibility and modularity • Inspect & Validate Responses • Don’t get a camel when you ask for an automobile…

  9. Marketing Transportation Technology • Find Reasons To Explain All Technology • Video (Safety, Training) • GPS Tracking(Safety, Convenience) • Passenger Counting • Use the Tool Itself Wherever Possible • Demonstrations • Trial Runs/Participate in Purchasing • Provide Reason for Passengers to Use It • Registration in system that provides further information • Contests • Create Ambassadors • Student Government • Special Interest Groups • Passengers • Integrate with Passenger Interests • Clubs, classes, hobbies. • Internships • Public Relations • Press Releases • Articles • White Papers • Use Everything • Repetition • Email, Website, Posters, Text Messaging, Twitter, Facebook

  10. How Many Jellybeans are In This Bus? • I have no idea…but I can tell you how many people are on it every day because of our new Automated Passenger Counting system. • Why Does This Matter to You??? • Better bus deployment – how many buses should be on each route… • Determine how often to pick up at key stops. • Faster service and fewer passengers left behind

  11. Transit Technology Gets Me Rolling… Discussion… Questions? Answers! Contact Me Any Time… Mitch Skyer Solstice Transportation Group 678-474-9355 Mitch@SolsticeTRG.com www.SolsticeTransportationGroup.com

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