1 / 9

Strategic Evaluation of Alan Bates Products Ltd.: Feasibility of Four Business Plans

This report conducted on March 20, 2012, analyzes the suitability, acceptability, and feasibility of four strategic plans proposed by Alan Bates Products Ltd. The strategies include acquiring a software company, developing new satellite receiver technology, designing an advanced heart monitor, and targeting the European market with an existing tablet computer. The report evaluates costs, potential margins, and market risks associated with each strategy, ultimately recommending the acquisition of a software company as the most viable option for growth and expansion.

jayden
Télécharger la présentation

Strategic Evaluation of Alan Bates Products Ltd.: Feasibility of Four Business Plans

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Alan Bates Products Ltd. Tuesday 20th March 2012 Suitability, Acceptability & Feasibility Analysis of the four strategic plans Stefan Chiu, Chang Song, Kai Kang, Tian Lu and Cindy Liu

  2. Outline Strategy 1: Acquire a software company Strategy 2: New satellite receiver technology Strategy 3: Design a heart monitor Strategy 4: Target the European market Conclusion and recommendation Alan Bates Products Ltd.

  3. Strategy 1 Acquire a software company • Existing resources and competencies • Higher margins • £2.5 million • Give up ¼ of equity Alan Bates Products Ltd.

  4. Strategy 2 Develop new satellite receiver technology • Global potential • Research and development • £1 million • Resistance to change Alan Bates Products Ltd.

  5. Strategy 3 Design a smaller and more effective heart monitor • Expertise • Market shift • Technological risks • £5 million • Lack of experience Alan Bates Products Ltd.

  6. Strategy 4 Sell the existing tablet computer to the European market • Low cost knowledge • Brand awareness • Interest rate risks • Costly - £3 million Alan Bates Products Ltd.

  7. Conclusion Alan Bates Products Ltd.

  8. Recommendation *Acquire a software company for £2.5 million Alan Bates Products Ltd.

  9. Alan Bates Products Ltd. Stefan Chiu, Chang Song, Kai Kang, Tian Lu and Cindy Liu

More Related