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Understanding Product Design: Balancing Client and Consumer Needs

This document explores the critical functions of product design, emphasizing the interplay between client and consumer needs. It discusses how successful products meet intended purposes, user requirements, and client specifications. Key elements include the basic functions and their importance, illustrated through examples like the Starck juicer. Activities involve analyzing products such as vacuum cleaners and washing machines, fostering collaborative discussions on functionality. The text also covers important aspects of the Product Design Specification (PDS), ensuring products are developer-friendly, market-driven, and ethically designed.

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Understanding Product Design: Balancing Client and Consumer Needs

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  1. Product Design @ Pimlico 2005 YEAR 12 – Product Design Function, Client and consumer needs Images courtesy,

  2. S Green 2005 CONTENTS consumer needs Client needs Function

  3. S Green 2005 FUNCTION What does a product have to do in order to be successful? • Intended Purpose of product • User requirements • Client requirements • How well does it work? • Basic functions • Degrees of importance • Basics can lead to development • Interrelated with PDS and performance etc.. Eg. basic function of the Starck juicer is to juice citrus fruits

  4. S Green 2005 FUNCTION TASK – 2 minutes • In pairs discuss the function of one of the following products: • Vacuum Cleaner • Wheel barrow • Washing machine Bonus Question: What is the link between the products?

  5. S Green 2005 FUNCTION TASK – Feedback • Vacuum Cleaner • Wheel barrow • Washing machine

  6. S Green 2005 FUNCTION Black box method TASK – A4 paper 5 minutes Using the black box method described, devise several solutions that could work to get to the same end result ? Grass is short and of uniform length Grass is long function

  7. CLIENT NEEDS As a designer you will be responsible to the client/manufacturer and their needs are important. • Cost • development • material • component • manufacturing • storage • logistics • Image • brand identity • brand loyalty • Reliability • return to base • warranties • Expandability / Future Proof • Product range • Environmental? • Safety / Legislative issues • Timescales • Cash cow

  8. CONSUMER NEEDS As a designer you will want to make a product that meets all the customers requirements in order to make a sale. • Technological Push • Market Pull Performance Maintenance Quality Aesthetics Price Ethics Compatibility Storage Safety

  9. PDS – Brief introduction It is often useful when looking at a product to analyse it’s functions in detail by working out what the product’s PDS could have been and analysing each area to determine which factors were given importance TASK – A4 paper 5 minutes Using the large templates and washable pens rewrite the PDS for the products that are on your table. Each point will be discussed briefly. feedback to group - Identified product opportunity

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