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IKEA & Social Media

IKEA & Social Media. Jasper van den Dungen Lotte Winkel Merijn Suijkerbuijk Lars Lommers. Discussion Points. What are Social Media? IKEA IKEA & Social Media Opportunities. Social Media.

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IKEA & Social Media

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  1. IKEA & Social Media Jasper van den Dungen Lotte Winkel MerijnSuijkerbuijk Lars Lommers

  2. DiscussionPoints • What are Social Media? • IKEA • IKEA & Social Media • Opportunities

  3. Social Media • A collective noun for all the internet applications that allow to share information in a user-friendly way.

  4. Strengths and weaknesses Strengths: verytimely the viral effect the wisdom of the crowdWeaknesses: goodinitiativescanmiscarry bad publicitynotalwaysreliable

  5. IKEA • History • Founded in 1943 • INGKA Holding BV • First store in 1958 • Europe: 1970s • Products • Furniture • Houses, flats • Family Mobile

  6. IKEA • Manufacturing • Suppliers in 50 countries • 2/3 from Europe, 1/3 fromAsia • Social Initiative • UNICEF & Save The Children • ECOSOC, New York • 16.7 millionEuros

  7. IKEA • Figures • Profit: 2.5 BillionEuros • Turnover: 23 BillionEuros • The top 5 countries: • Germany 16% • United States 11% • France 10% • United Kingdom 7% • Italy 7%

  8. IKEA & Social Media • Fansite • Virtual planners • Social networking • Twitter • Online catalog

  9. IKEA & Social Media • Fansite • Ikeafans.com • 130,000 fans and followers • Virtual planner • Plan an entire room • Ties directly to purchases

  10. IKEA & Social Media • Social Networking • Facebook, • IKEA USA, 84,000 fans • Europe • Twitter • Direct customer contact • Not very popular • Corporate strategy and social media guidelines

  11. IKEA & Social Media • Online catalog • Interactive • Send and print specific pages

  12. Opportunities • Marketing Mix • Advertising • Social Media

  13. Advertising

  14. Advertising

  15. Opportunities • Marketing Mix • Advertising • Social Media

  16. Quinny • 74% Mothersthrust real-life recommendations • 96% <30 usesocial media • Generation Y • “Register and receive a free buggy!”

  17. Hot or Not • Origin of Facebook FaceMash

  18. Hot or Not

  19. Thankyou for yourattention! Are thereanyquestionsleft?

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