Presentation Transcript

1. The Top 5 FAQ’s about Sebastian W. James

   This is Sebastian. This is his son, Cooper.
2. Who is He? Father Husband Digital Marketer Early Adapter Geek Informed Blogger Golfer Car Guy Landlord Semi-Cinephile Music Hoarder Scotch Lover Nut I’m“that guy” who has been asked to lead the charge for whatever needed to be accomplished in media. As City Leader for Big Data Week, Icompleted the third installment of “Big Data Week in Chicago,” a global event with activity in 25 cities worldwide. Iwas again responsible for a producing successful series of live streaming presentations featuring C-levels and other leaders in the local data and technology sectors. As Deputy Director of New Media, I was the point man on the re-creation of the web and social media presence for Cook County Government, in Cook County, IL. Cook County is the third largest county government in the USA, serving 5.5 million residents. I started and grew their social media presence on Twitter, Facebook, and Foursquare. Iled a small team to create and stock an Open Data catalog in 12 weeks. In previous roles, Imanaged a successful email marketing campaign for a $6 million dollar political campaign. I started a successful email newsletter for the elected official after the election was won, titled “The Week in Review.” I started a blog on hybrid and electric cars and grew it to an Alexa rank of 382,000. Not bad, considering the tens of millions of websites out there. In a previous position, Irose from freelance proofreader to a manager with responsibility for a $23 million dollar print/paper/postage. I’ve been a personality on local television, and has read the news on local TV. As a Field Marketing Manager, Ibuilt inbound activity for a direct response campaign by putting a Catholic nun on radio to talk about her truthful success with the product.
3. What Has He Done Lately? Sebastian James has been successfully using media to help people find information and solve problems. Most recently, he’s been the City Leader for Big Data Week, a global festival of Big Data. He produced 3 days of live-streaming events featuring data and technology professionals from the Chicagoland area. I used an aggressive Twitter campaign to drive awareness and viewership. To ensure a broad reach, I created a coordinated strategy to tweet and retweet between 3 event-related accounts. I leveraged Conferize, a social media platform for events, to capture additional viewers. As part of his promotional plan, I created press releases and collateral web content to showcase Big Data Week presenters and companies. A recent check saw that the public watched 174 total hours of event programming. Where you don’t see myefforts lately is in government social media. From 2011 to 2013, mysocial media campaigns for Cook County Government averaged 3.7 tweets per day. Imaintained a running engagement rate of 2.5% on Twitter and 3.8% on Facebook. Without him, the County has tweeted 81 times in the past 90 days—as of May 12, 2014. I’mrebooting the Hybrid and Electric Car News blog, where I will test growth hacking strategies to quickly and dramatically build viewership. Google me Connect to me on LinkedIN Review my social media stats, 2013 Review my social media stats, 2012 Review 3 years of tweets, 2011-2013 Watch me on video from Big Data Week 2014 Read my personal blog Read my rebooted Hybrid & Electric Car blog Click here for my personal Twitter account Click here for my Big Data Week Twitter account Here’s my Facebook page (kind of NSFW) Here’s a Twitter feed I used to manage (gone downhill since) Here’s a Facebook page I used to manage (this one too) Here’s a link to an Open Data catalog I created and managed Click here for theCook County Budget site Here’s another one, popular but not that good-looking Here’s me on Gov 2.0 Radio Here’s Jim Stewart (SEO Guru) talking about the challenges of what I walked into at the County Here’s my presentation before a roomful of state CIO’s
4. Where has He Been? Grand Rapids, MI Created “All the Weight You Can Lose for the Price of a 10-pound Program, a radio campaign that helped my company reach sales of $50k/week. San Diego, CA Delivered a presentation to over 200 government technologists on starting an Open Data & government transparency program. Ft. Wayne, IN Creative and Buyer for TV, radio and print direct response campaigns. Chicago, IL Digital Manager for the country’s third-largest county government organization, serving 128 cites, towns and villages. 1.066 million unique website visitors in 2012, 1.684 million in 2013. Valparaiso, IN Created and Produced “House and Home,” a CATV real estate listings show. 7-5 win/loss in political campaigns I produced media for. Graduated from Valparaiso University. Chicago, IL Earned a Certificate in Integrated Marketing from the University of Chicago. Produced 2 live-streamed Town Hall meetings, and over 35 other live-streaming events. Managed all print production for the largest automotive aftermarket cataloger in the US. Merrillville, IN Promotions Manager for a PBS stations. PR, Community Relations, and on-air personality.
5. What Can He Do for Me? Social MediaFacebookTwitterGovernment CommunicationsOpen Data Content Marketing FoursquareResponsive DesignLive-streaming Events Video Streaming Radio Social Media Analytics EventsEmail Campaigns AdWordsSocial Media Strategy Creative Websites SEO Growth Hacking Facebook Advertising PPC AdSenseIntegrated Marketing CampaignsWordPress On-Air Personality Technology and Data CommunicationsPrint Production Project ManagementCopywriting Innovation Google Analytics Public Relations
6. I’m Interested, and Want to Know More. How Can I Contact Him? Resume: Click here for my LinkedIN profile, which contains my resume Email: Sebastian@SebastianWJames.me Phone: 773-879-3538