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New Ways Of Transferring Knowledge To The Library Scene

New Ways Of Transferring Knowledge To The Library Scene. Internet Librarian International 2002. Christian Hasiewicz. Contents of the Presentation. Why and what do libraries have to learn? The Bertelsmann Foundation: a knowledge catalyst

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New Ways Of Transferring Knowledge To The Library Scene

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  1. New Ways Of Transferring Knowledge To The Library Scene Internet Librarian International 2002 Christian Hasiewicz

  2. Contents of the Presentation • Why and what do libraries have to learn? • The Bertelsmann Foundation: a knowledge catalyst • The international network of public libraries: a knowledge generator • Transfer of knowledge through E-Learning: the „bibweb“ project

  3. Constant change - why / what do libraries have to learn? • Mission • from preservers of the collective memory to user-oriented distribution of information • Role • from planning and managing physical collections to sifting, evaluating and navigating knowledge • Competencies • from unspecific competencies („everything for everybody“) to management of information • Service • from physical media to a combination of physical and virtual knowledge, complemented by licenses and access authorizations

  4. BertelsmannFoundation The Bertelsmann Foundation: a Knowledge Catalyst • Operative Foundation • Identification of international „best practices“ • Transfer of knowledge and implementation by means of model projects

  5. Bereich Öffentliche Bibliotheken International Network of P.L. International Network of Public Libraries • Targets • Model solutions for modern library management • Testing concepts in practice • Methods • Exchange of experience among experts • Collection of international know-how • International research of „best-practices“ • Publication of results • Partner • 15 library directors of 10 countries • Time period • 1996 - 2005

  6. . . . . . . . . . . . . . . . . . . . . . . International Network of P.L. Australia Canada Denmark Finland France Germany Netherlands New Zealand Singapore Sweden United Kingdom USA Members

  7. English Publication (Internet) German Publication (Internet) Spanish Publication (Fundación B.) Results Conferences in respective countries Professional Journals E-Learning International Network of P.L. Dissemination of results

  8. bibweb study forum Transfer of knowledge through E -Learning: the „bibweb“ project • Method • Online learning platform with further training options and additional services • Educational reproduction of existing content from the project work of the Bertelsmann Foundation and the work of ekz.bibliotheksservice GmbH • Complement by new contents to be developed • Networking: building a community

  9. bibweb study forum Background • Deficient further training options in libraries • New technical and societal challenges for libraries • Increasing need for continuous and systematic training • Major issues are not addressed, e.g. funding, marketing, planning ... • Limited access to members of staff • 80% of public libraries are located in cities with less than 50,000 inhabitants • On average 1.5 full-time employees • Low further training budgets

  10. bibweb study forum Objectives • Transfer of know-how through online courses • Further training options for employees in libraries have to be supplemented by important subject matters • Central contact for education and further training of employees in public libraries • Efficient dissemination of expert knowledge (25% of all library employees, 2,500 users) • Access to a high-quality product (on average grade 2.0)

  11. bibweb study forum First WBT: „Customer focus in libraries“ • Basics of customer focus - introduction • „How do I get to know my customers?" – Target group analysis and additional methods • „How do we reach out to our customers?" – Communication and customer loyalty • „Which objectives can a library set?" – Development of a mission statement • „Working together towards a joint goal" – Participation of employees and pressure groups • Case study on the subject of customer focus

  12. bibweb study forum Content & Inspiration • Research reports from the International Network: • Kay Poustie: Strategic management for better customer services in public libraries • Thierry Giappiconi: Adjusting the product – the tools of marketing at the service of public libraries' objectives and the quality of their services • George D. Kerr: Gaining and retaining customer loyalty • June Garcia, Trevor Knight, Sue Sutherland:Learning from others • http://www.bertelsmann-stiftung.de/inpl

  13. bibweb Internet Training E-learning for librarians: results from the project „bibweb - Internet training“ • High acceptance (Rating by users: 2.1) • High degree of satisfaction (91% would do an online course again) • Number of participants exceeded expections (c. 2,770 p.) • Learning success greater than seminar requiring physical attendance (survey diploma thesis)

  14. Bereich Öffentliche Bibliotheken Thank you for your attention !

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