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Beyond Peer-Reviewed Journals : Putting Ideas Into Action November 14, 2017

Learn how to increase the visibility of your work and ideas, select the best venues, and shape your approach through lessons learned and recommended best practices. Join the experiences of Dr. Erualdo González and Dr. Wrenetha Julion as they share their insights.

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Beyond Peer-Reviewed Journals : Putting Ideas Into Action November 14, 2017

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  1. Beyond Peer-Reviewed Journals: Putting Ideas Into Action November 14, 2017

  2. Session Goals Develop an understanding of how to increase visibility of your work and ideas. Learn how to select the best venues for your work. Learn from colleagues’ experiences. Answer questions to help you shape your approach.

  3. Agenda and Overview • Experience: Dr. ErualdoGonzález • Lessons Learned • Recommended Best Practices • Q&A • Experience: Dr. WrenethaJulion • Lessons Learned • Recommended Best Practices • Q&A

  4. Putting Ideas Into Action

  5. Experience: Erualdo González, PhD Erualdo R. González is a Professor in the Department of Chicana and Chicano Studies at California State University, Fullerton. Promotion style: “The more the better…just not too much, too fast or you’ll annoy people.”

  6. Promotions Snapshot Goal: To help people better understand gentrification in LatinX communities Audiences: Urban planners & designers, Policymakers, community leaders Key promotion strategies: Websites, social media, media coverage and conferences/events

  7. Web sites

  8. Social Social Channels Used: Twitter, Facebook, LinkedIn, Research Gate Twitter Facebook

  9. Media

  10. Conferences and Events Association of Collegiate Schools of Planning (ACSP) Book signings

  11. Lessons Learned It’s personal: Try multiple channels and see which ones work best for you. Don’t be too aggressive. It can be annoying if you tweet every day multiple times. It comes across as boastful. Value relationships. Maintain your network and cultivate new contacts. Plan ahead. Start early for a major body of work. Don’t aim for perfection. No one is perfect. We Iearn by doing. Talk to the experts. Ask people you see achieving success for tips.

  12. Recommended Best Practices Relationship management: Keep a personal email list of people you know are interested in your work. Measurement and tracking: Check with book publisher to see traffic patterns and what is driving book sales. On social, track views, comments, engagement, and overall sentiment towards your content. Engage broader media: Search online for reporters/bloggers from across the country who cover gentrification and Latino community. Plus urban planning and design outlets. Events: Bring flyers, postcards, and book to support promotion. And consider promoting before, during, and after.

  13. Putting Ideas Into Action

  14. Experience: Wrenetha A. Julion,PhD, MPH, RN, FAAN Dr. WrenethaJulion is Department Chair and Professor in the Department of Women, Children, and Family Nursing, in the College of Nursing at Rush University. Promotion Style: I am a voice for African American men, so I’ll talk whenever I can to change the narrative and misperceptions.

  15. Promotions Snapshot Goals: To shift the narrative on African American men and fatherhood Audiences: Advocates, policymakers, academia, media Promotion Strategies: Media, Social, Conferences/speaking

  16. Media

  17. Social

  18. Conferences/Speaking American Public Health Association March of Dimes Midwest Nursing Research SocietySociety for Research and Child Development

  19. Lessons Learned Find your voice. Own your viewpoint. You are the expert. Be more intentional and proactive. Be open to requests that nudge you outside your comfort zone. Your personal story matters. Craft your message carefully. Get your message out to people who can take action.

  20. Recommended Best Practices Proactively engage media: Search online for reporters/bloggers from across the country who cover African American issues, families/parenting and youth. Follow them on Twitter and retweet or comment on relevant articles. Leverage speaking opportunities: Further amplify important events and public appearances by using them as catalyst points on social media. Use social media to share the event highlights with a wider audience, spread awareness, and nurture your network.Also use them as opportunities to reach out to your media list. Measurement and tracking: On social, track views, comments, engagement, and overall sentiment towards your content.

  21. RWJF Social Media Policy Reminders • Don't engage in campaign intervention or lobbying activities using RWJF funds or other assets, including RWJF program names. Find more policy reminders and specifics on social media sharing here: NPO Social Media Tips

  22. About New Connections: While supporting under-represented scholars in their career trajectories, New Connections also aims to diversify the perspectives that inform RWJF program strategy by introducing the Foundation to researchers and consultants from underrepresented groups in health and healthcare research. Since its inception, New Connections has supported and advanced the research of a diverse group of 137 early and mid-career researchers in fields such as public health, social work, psychology, education, medicine, and urban planning. To learn more about the program please visit www.rwjf-newconnections.org.

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