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Chapter 8.3: Sensation & Perception

Chapter 8.3: Sensation & Perception. Mr. McCormick Psychology. Do-Now: (In Journal). What are subliminal messages ? Can you identify any examples of subliminal messages used in advertisement ?. Subliminal Messages. Subliminal Messages:

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Chapter 8.3: Sensation & Perception

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  1. Chapter 8.3:Sensation & Perception Mr. McCormick Psychology

  2. Do-Now:(In Journal) • What are subliminal messages? • Can you identify any examples of subliminal messages used in advertisement?

  3. Subliminal Messages • Subliminal Messages: • Brief auditory or visual messages that are presented below the absolute threshold (the weakest amount of a stimulus that a person can detect half the time) • Sub = Below • Limen = Threshold

  4. Proportion of “Yes” Responses 0.00 0.50 1.00 0 5 10 15 20 25 Stimulus Intensity (lumens) Absolute Threshold

  5. Subliminal Messagesin Advertising

  6. Subliminal Messagesin Advertising

  7. Subliminal Messagesin Disney

  8. Subliminal Messagesin Disney

  9. Subliminal Messages • Are subliminal messages (visual/auditory) effective? • Why or why not?

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