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KDIS Marketing strategy FY 14

KDIS Marketing strategy FY 14. Maki Nagao, Marketing Manager, KDIS. AGENDA. KDIS FY 2014 MARKETING STRATEGY KDIS MDS Certification Target Solution Business Capability Survey MDS tool Business Approach Toolkit MDS event NEW CI KDIS Buzz. KDIS Marketing strategy.

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KDIS Marketing strategy FY 14

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  1. KDIS Marketing strategy FY 14 Maki Nagao, Marketing Manager, KDIS

  2. AGENDA • KDIS FY 2014 MARKETING STRATEGY • KDIS MDS Certification • Target • Solution Business Capability Survey • MDS tool • Business Approach Toolkit • MDS event • NEW CI • KDIS Buzz "Team KYOCERA" KDIS Partner Support Conference in NL 15/16 May 2013

  3. KDIS Marketing strategy • Marketing to support sales • MDS certification • KSE / Sales / Product training • Events, meetings organized by KDIS • Brand awareness • Value added services • New Marketing Support program • Business Approach Toolkit • Marketing capability enhancement • KDIS Marketing ADIMO • Meetings

  4. KDIS MDS certification HyPAS in-house developer Premium Professional tool (Proposal + MyQ) Advanced MDS Maturity Survey MyQ active + Business Approachkit Intermediate Basic MyQ certified Starter Number of partners (all KDIS regions)

  5. Solution business capability survey • FY 2013 • FY 2014 • Improvement plan for the above partners • Survey for other partners • Gulf Commercial Group, MFI, Mustafa Sultan • Yazamco, Penninn • Others who wnat

  6. MDS tool: vendor Purchased • Kontrax Evaluation stage • Bilgitas • Janus • Xenon Forte • Yazamco • MFI • Vlamir • AloEt • Strand Electronics Introduction (WebEx) done • Global Union • Kurbert Introduction to be done • Arcus • Gulf Commercial Group • Mustafa Sultan • Penninn • IT Smart Distribution • KCGJ Copyscience Want to wait • Compservis • 4Print SIA KYOCERA Document Solutions Europe B.V. | 27/09/2014

  7. Business approach toolkit • Introduction “manuals” (pain base) • Flyer, booklet, presentation • Customizable • Partner / Vertical /Region • Corporate materials • Corporate brochures (KC, KDC) • Corporate presentations (2 types) • KSE materials • Pitch book (2 types) • Job aid (key players list) • Accounts • Case studies, Reference stories • Global, international account list • Toner awareness • Letter from KDE • In local language? • Brochure • Toner report • Full report, internal use summary • Video • Videos • KD, image, solutions (EMC, KDUK), ECOOSYS • Datasheet, white paper • Products • Solutions All will be available on KDIS Extranet, Sales page

  8. MDS events • Types of event • MDS end user event • Potential customers • Existing happy customers • Offer free assessment (and proposal) • MDS dealer event • MDS potential/certified dealers • MDS introduction • MyQ training • Encourage free assessment (and proposal) • MDS level-up plan • Event as MDS trigger • Target audience (end-user, dealer) • Event KPI (no. of assessment, proposal) • MDS survey • Simple version of Solution Business Capability survey • Kyocera MDS event program • Organized by Kyocera (KDIS) in cooperation with Partner. • Unified program

  9. MARKETING COMMUNICATIONS • 3 new visuals for brand advertising Main changes: Red curve and blue box are no longer used Arrow in top right corner Kyocera logo placed at the centre bottom.

  10. KDIS Buzz "Team KYOCERA" KDIS Partner Support Conference in NL 15/16 May 2013

  11. summary • KDIS FY 2014 MARKETING STRATEGY • KDIS MDS Certification • NEW CI • KDIS Buzz "Team KYOCERA" KDIS Partner Support Conference in NL 15/16 May 2013

  12. Thank you!! "Team KYOCERA" KDIS Partner Support Conference in NL 15/16 May 2013

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