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Company

Company. 2002 – 王統元創新科技與創業獎勵計劃 2003 – Information Technology Entrepreneur Program (ITEP), moved to CINTEC, CUHK Company established in 2003, founded by Picco Chu & Jason Ho Graduated from Information Engineering, The Chinese University of Hong Kong

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Company

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  1. Company • 2002 –王統元創新科技與創業獎勵計劃 • 2003 – Information Technology Entrepreneur Program (ITEP), moved to CINTEC, CUHK • Company established in 2003, founded by Picco Chu & Jason Ho • Graduated from Information Engineering, The Chinese University of Hong Kong • Joined Science Park Incubation Program in March 2005 • Focus in imaging and mobile applications • PhotoRite won IT Excellence Award (SMEs) Product Gold Award in 2004

  2. What is PhotoRite? • Advanced image processing technology for automatic photo enhancement. • Just ONE Click to Enhance! Everyone can use! • Automatically correct poor quality photos taken in unfavorable lighting conditions. • Photos processed with PhotoRite will have a more well-balanced color and exposure, and details in the scene can be seen more clearly. • Problems that PhotoRite can fix are backlit, under-exposure, poor contrast, uneven-illumination and color shift.

  3. Features • Fully automatic • Easy-to-use, designed for average users • For any real-life photos and videos • Fast processing • Low memory requirement • Standard proprietary C/C++ library • Can easily port to different platforms • Applicable for video – VideoRite

  4. Fix Common Problems Backlit Under Exposure Uneven Lighting Haze Effect (Low contrast) Wrong Color Balance Digital Photos With Common Problems

  5. PhotoRite Demo Backlit Correction

  6. PhotoRite Demo Under-exposure Correction

  7. PhotoRite Demo Color Shift Correction

  8. PhotoRite Demo Poor Contrast Correction

  9. PhotoRite Flowchart PhotoRite Engine Image Decoder Image Encoder Process on raw bitmap data Fixed Photos in Original file format Original Photos in Different file format • Only raw photo bitmap data needed • No extra parameters • Very high compatibility • Totally automatic

  10. Core Technology PhotoRite VideoRite Software Library Module Software Library Module Windows Linux Symbian (Mobile) Windows Linux Symbian (Mobile) Zoran, MegaChip (Digital Camera) Digital Camera e.g. Zoran Pocket PC Pocket PC SmartPhone (Mobile) Palm SmartPhone (Mobile) Palm Software Product Software Product PhotoRite SP (Symbian S60) PhotoRite FX (Windows) VideoRite (Windows) PhotoRite SP (Symbian UIQ, SmartPhone, Palm, PocketPC) VideoRite (Mobile platforms) PhotoRite Product Tree Development completed Under development To be developed

  11. Potential Applications • Embedded into handheld devices • Digital Camera, Camera Phones, PDA etc. • Embedded into surveillance system • CCTV, WebCam ,Door phone etc. • Embedded into Servers • MMS Server, 3G Video Streaming Server, Surveillance Server, Photo Finishing Machine • Embedded into hardware • DSP Chips, Video Processing Hardware unit • Standalone applications • PC, Mobile applications

  12. Other Advanced Imaging Filters

  13. Soft Lens Filter • Single click to soften an image • Simulate the effect of a softening filter • Can have different degrees of softness to choose

  14. Skin Cleaner Filter • Get smooth and pretty skin with just a click. Simply click where you want to be smooth. Freckle, Mole will be removed with no effort.

  15. Slim Up Filter • Instant slim up your body or face. To apply, simply click on where you want to slim up.

  16. Magic Mirror Filter • Select different magic mirror modes to turn your friends or enemy into monsters! Make ridiculous bodies and faces and try to stop laughing! and more…

  17. Red Eye Removal • Corrects Red Eye Effect due to the use of flash light in photo taking. One click on the red eye and it is removed.

  18. Noise Reduction Filter • Remove random noisy due to high ISO value used in taking photos. • Single click a button to apply the noise reduction function. Photo will look smoother.

  19. Color Saturation • Adjust the color saturation • A slider for user to control the color saturation value • Photo will look much colorful and sharper.

  20. Auto Color Balance • Single click to auto correct the color balance of a photo. Exposure will not be modified. • Correct a photo to its real color

  21. Smart Rotation • Auto remove white space after rotation • High precision rotation angle (0.1°) • Photo Rotation is more convenient

  22. Smart Cropping • There are preset fixed aspect ratios for cropping photo into 3R/4R etc photo. • Prepare photos for printout will become more convenient.

  23. Sharpness Filter • Adjust the sharpness of a photo. User can select the level of sharpness to make a photo sharp and good enough. • Blurred photos can be sharpened

  24. Contrast Filter • Adjust the contrast of a photo • User can select different contrast levels • Photo will look clearer and sharper

  25. Color Mode Filter Color B&W Sepia

  26. Awards • 6th IT Excellence Awards (SMEs) Gold Award, organized by Hong Kong Computer Society

  27. Awards • 1st Hong Kong Wireless Technology Excellence Award Gold Award in Infotainment category • Organized by Hong Kong Wireless Technology Industry Association (WTIA) and Hong Kong Productivity Council (HKPC)

  28. Available Library Platforms • Windows (.NET/MFC/DirectX) • DSP (TI, ZORAN, MegaChips) • Linux (Qt, C/C++) • Symbian OS • Palm OS • Microsoft Pocket PC • ImageMagick (C++) • Java (J2ME/JSP/servlet) • PHP • P.S. Other library platforms can be ported to on request

  29. Reference Products • Digital Camera with PhotoRite embedded • Surveillance system with PhotoRite embedded

  30. Reference Products • PhotoRite SP – smartphone software Camera + Editor + Viewer

  31. Reference Products • PhotoRite FX 快理相 – PC Software (For MS Windows) Web Site: http://fx.zensis.com

  32. Reference • PhotoRite Retail Product and Review Reviewed by PC Market in vol. 582

  33. Other Media Coverage

  34. Contact Zensis Limited Unit 203, 2/F, Bldg. 9, No. 5 Science Park West Ave., Hong Kong Science Park, Shatin, Hong Kong. Jason Ho General Manager Tel: (852) 2607 4113 Mobile: (852) 6032 9998 Fax: (852) 2607 4260 Email: jason@zensis.com Picco Chu Manager Tel: (852) 2607 4113 Mobile: (852) 9633 9142 Fax: (852) 2607 4260 Email: picco@zensis.com

  35. Website • Company: http://www.zensis.com • PhotoRite SP (mobile software): http://sp.zensis.com/ • PhotoRite FX (PC software): http://fx.zensis.com • FotoGB Web Album: http://www.fotogb.com • Mobolan mobile software market: http://www.mobolan.com

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