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Editing Web Sites

Enhance your web writing skills with this comprehensive guide focused on clarity, style, and user engagement. Learn the importance of concise sentences, effective word choice, and maintaining a personal tone while avoiding jargon and buzzwords. This handbook provides practical tips, a checklist for editing web content, and highlights the significance of engaging international readers. Discover how to establish credibility and convey information effectively, ensuring that your website meets the needs of users while maintaining consistent quality throughout.

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Editing Web Sites

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  1. Editing Web Sites Writing for the Web The Internet Writer’s Handbook 2/e

  2. Contents • Sentences • Word choice • Style • Spelling • Checklist

  3. Keep sentences short • Under 20 words

  4. Avoid vague words • A lot (not alot) • Big • Bunch • Good • Nice • Pretty • Some • Stuff • Thing

  5. Check it out Cool For your viewing pleasure Hot Information superhighway Lots Neat Newbie One-stop shoppleasure Full of resources Functionality Stuff Surf/surfer Techno- Thread Tips and tricks Ultimate Up and running Avoid buzzwords

  6. Avoid adding unnecessary endings to nouns • Examples: • -ting, -ation, -ment, -istic, -ology, -ity, -ize • If you’re architecting the information in a Web site. . .

  7. Avoid jargon

  8. Use an informal style and personal tone when appropriate • Contractions • “You”

  9. Use personal pronouns • The user will find. . . • You will find. . .

  10. Examples: YOU orientation

  11. Avoid promotional language • This web site is to briefly show you the amazing technologies available to you, for your own amazing site.

  12. Be careful with humor • Avoid puns and plays on words. • Avoid local humor. • Use cartoons when they are appropriate. • Be careful with humorous headings and link text so that it is clear what they mean.

  13. Consider international readers • Writing style • Vocabulary • Sentence length • Phone numbers • Measurements • Times • Dates

  14. Use positive wording and a confident style • I hope. . . • This page is an attempt. . . • I have not been able to keep up this page. .

  15. Use a confident style • These pages are meant to be a collection of Internet statistics in one place.

  16. Convey your credibility • Use a confident style. • Avoid promotional language. • Be accurate. • Provide support materials that give your background. • Tell how often material is updated.

  17. Check spelling

  18. Editing Checklist • See Review Checklist in the Appendix

  19. Check for the following: • Key Web page elements required for each Web page • Format consistency • Consistency in wording • Spelling • Grammar • Punctuation • Usage • Style & tone • Omitted words

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