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Social Media Marketing Specialist, Speaker, Trainer, Business Mentor and Internet Entrepreneur

Who Is Zoe Wyatt?. Social Media Marketing Specialist, Speaker, Trainer, Business Mentor and Internet Entrepreneur Operate Multiple businesses from my laptop while travelling the World Using Social Media since early 2008 and grown entire business online

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Social Media Marketing Specialist, Speaker, Trainer, Business Mentor and Internet Entrepreneur

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  1. Who Is Zoe Wyatt? • Social Media Marketing Specialist, Speaker, Trainer, Business Mentor and Internet Entrepreneur • Operate Multiple businesses from my laptop while travelling the World • Using Social Media since early 2008 and grown entire business online • Twitter Following of over 50,000 and over 100,000 views on YouTube • Developed Social Media Training Programs for clients in 7 countries and Global audience of thousands.

  2. Website & Members Area

  3. ‘Secret’ Facebook Group? design@theCreativecollective.com.au

  4. Timeline for Facebook Pages

  5. Timeline for Facebook Pages

  6. Step 1 Cover Photo At top of Page Maximum size 851 x 315 pixels

  7. Step 1 Cover Photo • Cover images size: 851 pixels wide and 315 pixels tall (must be at least 399 pixels wide ) • May not contain: Price or purchase information, such as "40% off" or "Download it at our website" • Contact information, such as web address, email, mailing address or other information intended for your Page's About section • References to user interface elements, such as Like or Share, or any other Facebook site features • Calls to action, such as "Get it now" or "Tell your friends“ • Covers must not be false, deceptive or misleading, and must not infringe on third parties' intellectual property. • You may not encourage or incentivize people to upload your cover image to their personal timelines. TOOLS: http://www.coverphotoz.com/createhttp://mashable.com/2012/01/04/facebook-banner-creators

  8. Page Timeline Examples Livestrong - http://www.facebook.com/livestrong CocaCola - http://www.facebook.com/cocacola Starbucks - http://www.facebook.com/Starbucks ZenaCaffé - https://www.facebook.com/zenacaffe Canlis - https://www.facebook.com/Canlis.Seattle Hyundai Worldwide - https://www.facebook.com/Hyundaiworldwide Walmart - https://www.facebook.com/walmart The New York Times - https://www.facebook.com/nytimes People.com - https://www.facebook.com/peoplemag Magnolia bakery : http://www.facebook.com/MagnoliaBakery Ben and Jerrys: http://www.facebook.com/benjerry Coldplay: http://www.facebook.com/coldplay Sportscenter: http://www.facebook.com/SportsCenter Xbox - http://www.facebook.com/xbox Nike - http://www.facebook.com/nike Burberry - http://www.facebook.com/burberry

  9. Step 2 Profile Photo • Image that will get shown next to each of your updates on your wall and in users' news feeds; • Also will also appear with any sponsored stories or ads that you run. • Logo is a good choice here, but you can choose any image that is representative of your brand. • Choose an image that fits 180 x 180 pixels and also looks good when scaled down to a thumbnail size of32 x 32 pixels. 

  10. Step 3 Organise Views & Apps • The new design features photos, likes, and apps at the top of your page below your cover photo • Photos featured in the first spot, but page admins can rearrange the rest to feature the most important ones first. • Total of 12 apps can be shown here (which can be viewed when page visitors click the dropdown arrow). • Admins can also customize the images that get shown for each app in this toolbar using the 'Manage' >> 'Edit Page' dropdown via the 'Admin Panel,' which is accessible at the top right of their business page.

  11. Step 4 – Star, Hide, Pin • By hovering over individual stories – make them wider, hide them from your timeline with the pencil icon, highlight them as important with the star icon, or delete them. • New Feature - pin/anchor a specific story to the top of your timeline for up to 7 days.

  12. Step 5 – Explore Admin Panel • Admin Panel -link at the top right of page • Allows admins to track all of the activity on their page in one place • Admins can respond to comments, edit page settings, access Page Insights, create new ads & change name of the page.

  13. Step 6 – Enable Messages • Messages for business pages. – allow users to send pages messages. • Makes it much easier for admins to have private conversations with their fans. • Don’t recommend limiting message options, but admins can turn off messaging by accessing the Admin Panel, - choosing 'Manage'>> 'Edit Page'>> 'Manage Permissions - Uncheck 'Messages' box.

  14. Additional Features • About: - Increased Exposure • This section gives you the opportunity to briefly explain your business and let new visitors quickly understand what your business is about. • Keep it brief so the description doesn't get cut off, and include a URL to your business' website. • Friend Activity: Can see how your ‘friends’ have interacted with a page. • So page will now include more elements of social proof; if a visitor sees that he/she has friends who have interacted with your page, they might be more enticed to stick around and like the page themselves

  15. Additional Features • Milestones: Admins can feature what are called "Milestones" on their page. • Highlight some of your business' biggest accomplishments, such as fan growth, award wins, product releases, etc. • Milestone images are set at 843 x 403 pixels. • You create a new (or past) milestone via the status update box, which will prompt you to input information about your milestone.

  16. Additional Features • Activity Log: - Allows you to view, manage, and organize all the posts on your page (even the ones you chose to hide from your timeline). • Can filter stories by date or story type, view spam vs. photos vs. comments vs. posts by others, etc. • From this view, can also hide, delete, or star (highlight) individual stories, as well as change dates of stories on your timeline. • To access the activity go to- Admin Panel and - click 'Manage' -> 'Use Activity Log.‘

  17. How to Optimise New Page • Publish More Visual Content -More emphasis on visual content like images & videos, so use that to your advantagee.g. photos, charts, infographics, other content visualizations. • Feature Custom Tabs in Views & Apps Toolbar for Lead GenNo longer option to set landing page as defualt (Timeline is default) All new page visitors will automatically be directed to your timeline. • Can feature the app (or other custom apps/tabs) in the Views & Apps toolbar below your cover photo- Rearrange your Views & Apps icons to show your top tabs to highlight tabs you're using for lead generation.

  18. How to Optimise New Page 3. Edit Images That Appear in Your Views & Apps Bar • Choose best images possible to represent the items in your Views & Apps toolbar. • To customize go to:- Admin Panel, click 'Manage,' and choose 'Edit Page' from the drop down menu. In the 'Apps' section, click 'Edit Settings' for the specific app image. - Upload the image for that app (dimensions should be 111 x 74 pixels).

  19. How to Optimise New Page 4. Make Sure Your Best Posts Appear on Your Timeline • Make default setting 'Allowed on Timeline' by checking 'Everyone can post to HubSpot's timeline' in the 'Manage Permissions' section of your page settings. • To highlight posts (they'll take up the full width of your timeline), access Activity Log and select 'Highlight on Timeline' to star particular posts. • 5) Pin New Featured Promotions Every 7 Days • Use to highlight updates about the promotions you want to feature (e.g. events, new marketing offers, other awesome content, etc.) to the top of your page - Expire in 7 days so updates each week.- To pin an update, hover over a story, - click on the pencil icon in the top right corner- choose 'Pin to Top’

  20. Other Key Changes to Pages • Friend activity: - People will also see how many of their friends are connected to a page, • ‘Offers’ coupon tool • Real-time page insights • Premium ads and sponsored stories: log-out page and the news feed of mobile apps and web versions. • The premium ad units enable brands to use the content they post on their page as the ad unit • Reach generator - pay for guaranteed news feed distribution to up to 75% of all their fans.

  21. FB Page Metrics to Focus On 1. Track ”People Talking About This” • Only facebook page stats visible to the public. 2. Track “Engaged Users” 3. Track “External Referrers” • Insights -> Reach - > Scroll to bottom • Am I optimizing my Facebook Page so that when Google indexes Facebook, users find my Page too? • Am I doing enough outside of my website and Page to bring traffic in? • Does my website account for some of my referrals?

  22. Premium Ad Products: Page Post Ads with Social Interaction • The six new units: • Status (a text comment), • Photo, • Video, • Question (which replaces the old "Poll" ad format and which allows viewers to answer the question right in the ad), • Event (ad viewers will similarly be able to sign up for the event right in the ad itself), • Link (which points viewers to content outside of Facebook).

  23. Twitter Tool www.SocialBro.com

  24. Questions?

  25. Questions?

  26. Stay in contact! www.facebook.com/thecreativecollective www.facebook.com/SocialMediaShortCut www.twitter.com/zdeluca www.twitter.com/creativecollect www.linkedin.com/company/781000 www.youtube.com/dacreativecollective www.TheCreativeCollective.com.au/SMSSSocial Media Success Squad www.thecreativecollective.com.au Ph: 07 5451 1315

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