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The Facebook IPO: Revolutionizing Social Media and Advertising Revenue

On February 1, 2012, Facebook filed for a prospectus aiming to raise $5 billion, the largest in tech history. With 845 million members and 400 million daily users, 84% of its $3.7 billion revenue comes from advertising. The push to go public raised questions about the evolving landscape of social media, as Facebook seeks to monetize user engagement amidst privacy concerns. The implications for advertising ROI compared to TV and print are notable, especially given challenges faced by peers like Groupon and Zynga. What does this mean for the future of social platforms?

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The Facebook IPO: Revolutionizing Social Media and Advertising Revenue

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  1. going public By Dominic Scrima and Lesley Martin

  2. Facebook • 845 million members worldwide • 400+ million daily users • 84% of the company’s $3.7 billion revenue comes from advertising • Filed for prospectus February 1, 2012. • “The social giant seeks to raise $5 billion in funding, the largest in technology history.” - Wired.com

  3. Facebook Bubble • Facebook overtaking Google internet leader • Social media trend • Advertising is important to Facebook’s revenue, but… • Facebook ads ROI < TV, print, radio, Google-ads

  4. Making Money in Social Media • Groupon and Zynga went public and sank below IPO price • Groupon has yet to turn a profit • Zynga’s Farmville played on Facebook

  5. Making Money in Social Media • Social medias share information, not money • Corporation’s focus: make money • So how will social media sites changeto make money?

  6. Discussion • Why do you think Facebook went public? • How do you think Facebook will change? • How will they make money? • Have you ever clicked on a Facebook ad? • Privacy issues • How do you feel about corporations having your information?

  7. Works Cited • http://www.wired.com/epicenter/2012/02/facebook-ipo-2/all/1 • http://www.ft.com/cms/s/0/f5283586-51ab-11e1-a99d-00144feabdc0.html#axzz1ljTcPG2M • http://news.cnet.com/8301-13577_3-9941488-36.html • http://www.wired.com/epicenter/2012/02/facebook-ipo-2/all/1 • http://www.cnn.com/2012/01/31/opinion/rushkoff-facebook-ipo/index.html

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