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g oing public

g oing public. By Dominic Scrima and Lesley Martin. Facebook. 845 million members worldwide 400+ million daily users 84% of the company’s $3.7 billion revenue comes from advertising Filed for prospectus February 1, 2012.

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g oing public

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  1. going public By Dominic Scrima and Lesley Martin

  2. Facebook • 845 million members worldwide • 400+ million daily users • 84% of the company’s $3.7 billion revenue comes from advertising • Filed for prospectus February 1, 2012. • “The social giant seeks to raise $5 billion in funding, the largest in technology history.” - Wired.com

  3. Facebook Bubble • Facebook overtaking Google internet leader • Social media trend • Advertising is important to Facebook’s revenue, but… • Facebook ads ROI < TV, print, radio, Google-ads

  4. Making Money in Social Media • Groupon and Zynga went public and sank below IPO price • Groupon has yet to turn a profit • Zynga’s Farmville played on Facebook

  5. Making Money in Social Media • Social medias share information, not money • Corporation’s focus: make money • So how will social media sites changeto make money?

  6. Discussion • Why do you think Facebook went public? • How do you think Facebook will change? • How will they make money? • Have you ever clicked on a Facebook ad? • Privacy issues • How do you feel about corporations having your information?

  7. Works Cited • http://www.wired.com/epicenter/2012/02/facebook-ipo-2/all/1 • http://www.ft.com/cms/s/0/f5283586-51ab-11e1-a99d-00144feabdc0.html#axzz1ljTcPG2M • http://news.cnet.com/8301-13577_3-9941488-36.html • http://www.wired.com/epicenter/2012/02/facebook-ipo-2/all/1 • http://www.cnn.com/2012/01/31/opinion/rushkoff-facebook-ipo/index.html

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