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Shared campaign materials

Shared campaign materials. TV-commercials on national and regional networks Radio-commercials on national and regional networks Billboards along highways and local roads Advertising on busses and trucks Advertising in special interest magazines Flyers and folders

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Shared campaign materials

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  1. Road safety campaigns in The Netherlands Shared campaign materials • TV-commercials on national and regional networks • Radio-commercials on national and regional networks • Billboards along highways and local roads • Advertising on busses and trucks • Advertising in special interest magazines • Flyers and folders • Posters for schools and offices • Give-aways • Internet site • Press releases and meetings

  2. Road safety campaigns in The Netherlands Campaign execution What does it look like in practice?

  3. Road safety campaigns in The Netherlands Poster seat belts 2005

  4. Road safety campaigns in The Netherlands Seat belt action on primary school

  5. Road safety campaigns in The Netherlands Billboard seat belts 2007

  6. Road safety campaigns in The Netherlands Poster issue alcohol/BOB winter 2005

  7. Road safety campaigns in The Netherlands Poster issue keeping distance

  8. Road safety campaigns in The Netherlands Billboards keeping distance and speeding on highways 2008

  9. Road safety campaigns in The Netherlands Outdoor advertising bicycle lighting

  10. Road safety campaigns in The Netherlands Regional bus advertising Utrecht

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