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Mastering Storytelling: A Framework for Mass Communication

Join Mr. Robbins, your Digital Media & Communications Instructor, as we delve into the art of storytelling—a fundamental aspect of mass communication. Learn how to effectively organize your narratives with a clear Beginning, Middle, and End. Understand audience engagement by answering essential questions: Who, What, Where, When, Why, and How. Through practical activities and real-world examples, you'll develop your storytelling skills while considering key elements like pacing, word choice, and technical expertise. Be creative and craft compelling stories that resonate with your audience!

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Mastering Storytelling: A Framework for Mass Communication

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  1. Digital Media & Communications Instructor: Mr. Robbins Storytelling

  2. FOUNDATION of ALL Mass Communication Storytelling… MUST organize in logical order… Beginning Middle End Story should answer audience questions…

  3. Beginning Middle End Storytelling from English Class… Who? What? Where? When? Why? How?

  4. Beginning Set the scene (Where are they?) Broad overview of the topic (Who?) What am I looking at? What are they doing?

  5. Middle Why should I care? Interview with an interesting view / opinion (Witness, Expert, etc.) When is something happening? How does it work?

  6. When is this happening? Recap important details Make a point Leave the audience wanting more End

  7. Audience Who is watching / listening to me? Word Choice, Pacing, Technical Expertise Be concise, no time to waste! Take Away. What will they remember?

  8. World Cup will use goal line technologyhttp://www.cnn.com/video/data/2.0/video/sports/2014/06/10/pkg-davies-world-cup-goal-line-tech.cnn.html 10-Year-Old Earns High School Diplomahttp://abcnews.go.com/GMA/video/10-year-old-earns-high-school-diploma-24079279 College Football's First Female Defensive Backhttp://abcnews.go.com/GMA/video/college-footballs-female-defensive-back-24068556 Hurricane Live Reporthttp://youtu.be/T2b52iijuyQ Examples

  9. Use Worksheet to brainstorm / plan a story about Watertown High School Left Column: “Details” of the story divided by Beginning, Middle, End Right Column: List of Video or Camera Shot ideas needed to tell your story Ticket to Leave: You and your partner “pitch” me your story Activity / Ticket to Leave

  10. Considered your Audience: Its someone who wants to learn about Watertown High School Potential Topics: History, Clubs, Schedule, Students, Athletics, Mascot, Traditions, Teachers, Building Architecture, & more… BE CREATIVE!!! Activity / Ticket to Leave

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