1 / 25

Business Blogging

Business Blogging. Reaching Your Customers. Educate customers about products Easy user-friendly interface New content displayed at the top Search Engine Optimization (SEO) Branding opportunities. Blog Parts and Pieces. http://www.hwyblogs.com/hiw-blog-parts.php

jovita
Télécharger la présentation

Business Blogging

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Business Blogging

  2. Reaching Your Customers • Educate customers about products • Easy user-friendly interface • New content displayed at the top • Search Engine Optimization (SEO) • Branding opportunities

  3. Blog Parts and Pieces http://www.hwyblogs.com/hiw-blog-parts.php http://blogclassinfo.wordpress.com/2007/05/17/blog-parts-pieces/

  4. Blog Header • (1) This includes the title of your blog, which is the same or similar to the blog’s URL (web address). Along with a title in the header, very often there will be a subheading as well: • For example – Problogger: Helping Bloggers Earn Money

  5. Blog Calendar • (2) Some bloggers include a small calendar on the sidebar, but this is not at all required. It’s just one of the many extras often available for bloggers to include.

  6. Blog Archive • (3) Archive of past posts is one of the elements that make a “blog” a “blog.” • Allow readers easy access to previous posts • Normally organized per month • Reverse chronological order

  7. Blog Search • (4) A search box allows readers to search for specific key words • Concept similar to a search engine for your blog • Use key words and phrases

  8. Article Categories & Recent Articles • (5) Categories - Similar to monthly archives • Organized per category • Categories created by the blogger • Readers can select per category of interest • (6) Recent Articles- Lists the most recent posts • Again in reverse chronological order

  9. Favorite Links • (7) Favorite sites are hot linked and added as a list. • Aka Blog Roll • Selected by the blogger • Normally related to the blog topic • Located in the side bar

  10. RSS Feeds • (8) RSS stands for Real Simple Syndication • Sharing of content • Notification of updates • Use an aggregator aka feed reader • Bloglines.com

  11. Blog Article Title • (9) Each post (article) needs a title • Blogs made up of multiple posts • Headline like a newspaper • Use of key words • SEO considerations

  12. Blog Content& Permalink • (10) Content is the text inside a post. • Content = any writing on the web • Your clever prose • (11) Permalink is a hot link to an individual post • Page for each single post

  13. Comments • (12) Comments include feedback from your blog readers. • Readers “comment” to your post • Leave open for anyone • Or require approval for each comment • Creates a conversation • Often includes other links

  14. Blog Lingo • Blogosphere: blogging community • Dashboard: blog control panel • Blog Roll: list of blog URLs • Page view: number of clicks • Ranking: how high on search engines • Stats: statistics • Strikethroughs: deleted info

  15. Locating Blogs • Blogsearch.google.com • Technorati.com • Blogpulse.com • Other blogs Let’s find some blogs!

  16. Bloglines.com • Free blog aggregator: http://www.bloglines.com/ Add blogs to bloglines via favorites.

  17. Blog Etiquette • Link Love • Link inside text • Add links to blog roll • Include links in comments • Give links • Get links

  18. Posting Comments • Have something to say • Part of the conversation • Don’t spam • Generates traffic

  19. Blog Topic Brainstorming • Passion! • What kind of business do you run? • What topics are related to it? • What do you read about regularly? • What activities are related to your work?

  20. Blogging Preliminaries • Blog purpose • Type of blog • Filter/journal/k-blog/mix? • Blog host • Blog topic • Title and subtitle • Public or private • Blog revenue

  21. Starting a Blog • Free Blog Networks: • Blogger.com • Wordpress.com • LiveJournal.com • Look @ other blogs on the networks • How is the site navigation? • Try setting up your blog

  22. Blog Software Options/Basics • WYSIWYG software • Freebies first • Blog software - Blogger - Moveable Type - Typepad - Word Press • Bells & whistle vs. tech savvy

  23. Linking to Other Blogs • Link love • Be a good blogosphere neighbor • Create a blog roll • Link internally in posts • Give links = get links • No blogger is an island

  24. Tutorial, a “how-to” Review a book Pros and cons Answer a question Current event Interviews Post about a post Product/service news Related web news Interviews Company personnel What to Blog About?

  25. Visual Elements • Bulleted text • Easy to read • Min. 1 image • Short paragraphs • Mix text/images • Content related

More Related