1 / 24

Blogging in Business

Blogging in Business. Dawa N. Kam S. Jordan N. Luke H. Louie Y. Chelsea F. Grace W. . The New Generation Group. WHAT IS A BLOG ?. History of Blogs. 1994. 1997. 2005. 2006. 2004. 1999. Technical Considerations. Goals Budget Blog design and blog tools Platforms Hosted Blog

yale
Télécharger la présentation

Blogging in Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Blogging in Business Dawa N. KamS. Jordan N. Luke H. Louie Y. Chelsea F. Grace W. The New Generation Group

  2. WHAT IS A BLOG ?

  3. History of Blogs 1994 1997 2005 2006 2004 1999

  4. Technical Considerations

  5. Goals • Budget • Blog design and blog tools • Platforms • Hosted Blog • Stand alone blog platform

  6. Hosted Blog Examples

  7. Stand-Alone blog host examples

  8. 'Emotional' Considerations

  9. Building trust • Creativity • Being active and consistent

  10. How It Should Be Used • Sharing of information • Interaction • Sharing expertise / experience • Helpful instructions • Posts should be open to comments

  11. How It Should Not Be Used • Providing ways to cut corners • To completely self-motivate • Used as a personal blog • Don't discuss insider information

  12. Importance of Blogging in Business • Improve company's online presence • Build relationship • Help build brands • Attract media attention

  13. Topics • Taxation • General knowledge/advice • Auditing • Social media • Fraud • Accounting systems information • Satire

  14. Problems with Business Blogging • Requires customer understanding • Requires updates • Time management • Negative comments • Legal issues

  15. Recommendation for Effective Business Blogging • Focus on the customer • Update blogs • Plan ahead • Monitor comments

  16. Blog comparison Accounting Blog: Dustin R. Nestor (CGA) http://www.drncga.com/blog/ Marketing Blog: CastleCS Marketing and Advertising http://www.castlecs.com/blog/

  17. Blog Comparison Accounting: - Informative approach. - Less selling more teaching. - updates about new policies and rules. - posts are inconsistent and infrequently updated. Marketing: - frequent blog posts - interactive posts. - Advertising for firm as much as possible. - Links blog topics with services they offer.

  18. Summary - What is a blog? - History of blogging - Blog structure - Emotional considerations - How blogs should/shouldn't be used

  19. Summary (cont'd) - importance of blogging - Accounting topics in blogging - Problems with blogging - Recommendations for effective blogging

  20. Questions?

  21. Credits • http://www.business2community.com/blogging/the-importance-of-blogging-for-your-small-business-0282539 • http://businessinthecity.blogspot.ca/2012/07/the-importance-of-blogging-in-business.html • http://www.problogger.net/archives/2006/02/15/choosing-a-blog-platform/ • http://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/ • http://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/ • http://en.wikipedia.org/wiki/History_of_blogging

More Related