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GRAPHIC DESIGN for Effective Communication

GRAPHIC DESIGN for Effective Communication. Graphic Design Basics. Content & Audience Layout Images/Photos Color. Preview Activity. Highlight things that look odd. Benefits of Good Design. Effectively communicate Add meaning/substance Apply to both print & electronic.

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GRAPHIC DESIGN for Effective Communication

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  1. GRAPHIC DESIGNfor Effective Communication

  2. Graphic Design Basics Content & Audience Layout Images/Photos Color

  3. Preview Activity Highlight things that look odd

  4. Benefits of Good Design Effectively communicate Add meaning/substance Apply to both print & electronic

  5. 1) Content & Audience Identify purpose of publication/online material How long will info be valid? How much space do you have? Did you include complete contact info? Do you need to add important logos? Know your audience Who is in your audience? What do they want to know?

  6. 2) Layout: Negative Space

  7. 2) Layout: Design Grid

  8. 2) Layout: Text Alignment

  9. 2) Layout: Text Font/Typeface Serif Typeface Sans Serif Typeface Decorative Typeface

  10. 2) Layout: Text Tips DON’T Use a font size smaller than 12 points Use more than 2 typefaces Use all capital letters in body copy Leave widows and orphans hanging

  11. 2) Layout: Text Tips DO Proofread Check spelling and grammar Have someone else review text Read it aloud and/or backwards

  12. 3) Images: Tips Should enhance the message Faces look at reader or text Don’t mix clip art with photos Don’t use too many or too few

  13. 3) Images: Resolution Measured in Dots Per Inch (DPI) Screen usually 72 DPI resolution Print usually 300 DPI resolution

  14. 4) Color DON’T Use too much or too little Use “too light” or “too bright” Use complicated backgrounds

  15. Post Activity Highlight things that look odd Identify why they look odd Suggest edits to improve them

  16. 4) Color: Electronic RGB (Red Green Blue) Created by adding light

  17. 4) Color: Print CMYK (Cyan Magenta Yellow blacK) Created by adding other colors

  18. 4) Color: Print PMS (Pantone Matching System) Costs more for exact color match

  19. 4) Color: Properties Warm colors appear larger/closer Cool colors appear to recede Black and white are neutrals Colors have emotional meanings

  20. Cool Tool

  21. Activity Choose newsletter copy Create design grid layout Post on wall

  22. Remember . . . Great design and great content will make a great product!

  23. Resources www.educationworld.com/clipart www.allgraphicdesign.com Non-Designer’s Design Book (R. Williams) Non-Designer’s Type Book (R. Williams) White Space is Not Your Enemy: A Beginner’s Guide to Communicating Visually (K. Golombisky, R. Hagen)

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