Graphic Communication

1. Graphic Communication National 4/5 Design Assignment

2. Your Design Assignment • This represents 50% of your course mark at National 5 (60 marks) and will cover your added value unit for National 4. • Opportunity to demonstrate your skills learned through the S3 and into S4. • A maximum of 10 A3 pages to complete your task. • This PowerPoint will take you through each section to aid you on your way.

3. Checklist

4. Logo/Design ideas Analysis of the Brief • It is important you are clear about what you need to do to complete your assignment. • Break the brief into smaller chunks and note down important parts that will help you with your task. • Always include the 3Ps in your analysis • Preliminary • Production • Promotional • Pay close attention to: • Who are the target market? • What styles do they like? • What visuals will they respond to? • Analysing graphic brief and carrying out research activities(5 marks) • Analysis is relevant and detailed. Target market is explored, analysis cover the 3 graphic areas. Many specific tasks have been identified and taken forward. • Communication design features through use of light, shade, tone and/or texture (3 marks) • Illustration skills are demonstrated in a design context using marker pens. Illustration is very strong, suitably complex and the skills demonstrate understanding of form, light and texture. 3 graphical areas explored Sketching ideas and colour choices

5. Applying drawing standards (3 marks) • Correct drawing standards are applied throughout. Title block is sufficiently detailed Preliminary Graphics • Orthographic Sketching: • You must provide enough information to allow 3D models to be built and assembled. • Orthographic sketches can be dimensioned and split up into the parts • National 4 – 2 parts min • National 5 – 3 parts min • Remember to apply the correct drawing standards and conventions: • Third angle projection • Correct line types • Correct and enough dimensioning • Remember to: • Sketch freehand • Use construction techniques • Use good proportion in your sketching • Including relevant and sufficient detail to inform development of production graphics (3 marks) • There is enough dimensioning and detail to support modelling. The modelling plan (next page) is also included in this assessment and is both detailed and correct.

6. Modelling Plan • Making a modelling plan is the best way to analyse a component and identify challenges. • Helps you to work out how you will model a component. • Remember there are different ways to model each component. • Remember to: • Use freehand sketches • Use a mix of 2D and pictorial sketching • Annotate your sketches to explain the modelling techniques you will use. • Using proportion and representation of item (3 marks) • Sketching is proportionally accurate and effectively represents the components. There is additional challenge through the use of partial views and assembly details all successfully carried out.

7. Production Drawings • This is an important part of your assignment and is worth 15 marks in total. • You will most likely need a minimum of 2 pages for this part. • One page should be dedicated to individual component parts and include dimensions. • The second page should include assembled views without dimensions • Think about including: • One clear pictorial view • One enlarged view • Ensure that: • Drawings are detailed and accurate • Using correct projection methods • Views are aligned accurately • Line types correct • Dimensioning correct • Labelling is clear and in correct place • Title block is correct and detailed • Third angle projection symbol is in place • Correct scales have been used. • NB – you don’t need dimension every part of the drawing.

8. Production Drawings • A range of 2D and 3D graphics that meet the needs of the Assignment brief (9marks) • The two pages of production drawings have enough information to meet the requirements of the brief. Relevant assembly details are shown and component parts have a range of suitable dimensions. The drawings are accurate and show enough details to assist manufacture. • Adhering to drawing standards, protocols and conventions (3 marks) • The correct conventions have been applied throughout the drawings and the views are titled and aligned. A range of dimension types has been applied correctly. The title blocks are detailed and correct. • Providing relevant, clear, accurate, and sufficient technical detail to enable production using an appropriate method (3 marks) • The drawings include a range of details what would aid the manufacture. The technical details include: • Enlarged views • Sectional elevations • Exploded and assembled pictorial • Assembled orthographic • There is more technical detail than what is required.

9. Illustration • This section is work 7 marks. • Using illustration and presentation techniques effectively (7 marks) • In both the examples on this page, the illustrations make effective use of materials, highlights, shadows and reflections. They are sharp and clear and have been rendered at a high resolution and give the model and scene visual impact. • Visual impact can be achieved by: • Ensuring your illustration is rendered at a high resolution • The product is displayed clearly, either in context or in a suitable scene • Materials, lights, shadows and reflections are added to enhance the look of the product.

10. You must measure out the advertising spaces before you plan your layouts. It is vital that you work with accurate dimensions and the correct proportions. Thumbnails • Preliminary designs for promotional layouts will allow you to create an exciting layout that you can bring to life on the computer. • When producing your thumbnails think about: • What type of images will appeal to the target market? • What colours might they like? • What does the brief ask for? • What size of space do you need to fill? • How much text can you use? • Don’t forget design elements and principles and DTP features learned as these will help give visual impact. • Planning effective promotional graphics (3 marks) • The thumbnails are detailed and demonstrate a variety of creative ideas • The annotations are evaluative, consider a numver of DTP features and demonstrate a firm grasp of the use of design elements and principles • The content meets the brief, proportions are accurate and there is a focus on visual impact.

11. Promotional layout • Fine tuning from the draft to the final layout helps give the visual impact. • In your own, try adjusting: • Positions of the main items • Colours and colour fill styles • Images you have selected • Font sizes, styles and colours • Check: • That items are accurately aligned • That there is enough contrast • That you haven't made use of other elements and principles not noted. • Producing promotional graphics to meet the requirements of a brief (3 marks) • The requirements of the brief have been met: market, purpose, content and style are all covered in the layout. • Using illustration effectively in the production of promotional graphic publications (3 marks) • Illustrations enhanced the layout by creating two focal points. The exploded view makes best use of the vertical space and five information about the number of parts and helps clarify assembly. Careful positioning connects the user with the product and product name. The illustrations are sharp, high quality images that help bring visual impact a challenging, elongated layout. • Using layout techniques, design principles and elements and DTP (7marks) • DTP features used effectively include: full cropping, flow text, reverse text colour fills, drop shadow, font styles and rotate. The scene is well-lit and the shadows cast are subtle but effective. • Design elements and principles employed include: contrast, unity, depth, dominance, balance and texture • Each contributes effectively to the visual impact of the layout. • The levels of complexity and detail and the scale of the context are appropriate to the situation: on the side of a bus.

12. Evaluation • Evaluating progress, justifying choices of graphic items produced and techniques employed (5 marks) • Preliminary graphics – evaluative annotations describe the choices made at thumbnail layouts. • Production drawings – drawings meet the brief throughout and this evaluated by the annotation on the production drawings. • Promotional graphics – the evaluation covers the impact of design elements and principles on the layouts in detail. DTP features that improve visual impact have also been evaluated effectively. • Care has been taken to relate evaluations to the brief and a justification of the layout is given.