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Effective Strategies for Targeted Facebook Advertising

This seminar focuses on the essential strategies for creating and managing effective Facebook advertising campaigns. We will analyze target audience insights, engagement metrics, and desired outcomes such as website visits, clicks, and conversions. Participants will learn about the structure of Facebook Ads, including campaigns, ad sets, and ad design tailored to specific goals. We will cover budget optimization, audience targeting based on demographics and interests, and the importance of measuring success through Facebook Ads Manager. Join us to maximize your advertising impact!

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Effective Strategies for Targeted Facebook Advertising

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  1. Seminari eesmärgid • Sihtgrupi analüüs #huvid • Ära kasuta boosted posti :) • Eesmärgipärane tegutsemine • Analüüs

  2. Kellele sa reklaamid? • http://blog.bufferapp.com/marketing- • personas-beginners-guidet

  3. Kellele sa reklaamid? Insights - Olemasolevate fännide statistika Graph search - English US Enda vs konkurentide fännide huvid

  4. Mida soovite saavutada? • Postituste engagement’i • Fänne • Veebilehe külastamist • Klikid ja konverteerimist • Rakenduste reklaami • Sündmuste reklaami

  5. Boosted post Ainult proffidele ja laiskadele Eelised - kiire aktiveerimine, eventid Miinused - pumppüssi effekt, paigutus, Fans only puudub Kestvus - 24h Huvid - Eelnevalt testitud

  6. 20% trikk

  7. Event promotion

  8. Ads Manager

  9. Struktuur Kampaania - kindla eesmärgi saavutamiseks Ad Set - aeg, eelarve, sihtgrupp Ads - maksustamine, kujundus ja sõnum

  10. Kampaaniad

  11. Ad set

  12. Ads

  13. Ads

  14. https://www.facebook.com/ads/create

  15. Pildid

  16. Mõõdud

  17. Custom audience

  18. Demograafia • Asukoht • Vanus • Sugu • Keel • Interested In • Relationship status • All parents • Life Events

  19. Huvid Kategooriad ja käitumismudelid

  20. Täpsed huvid

  21. Connection targeting

  22. Eelarve ja optimeerimine

  23. Eelarve ja optimeerimine Võrdsedtingimused Lifetime budget vs daily budget Kampaania - avaminepauguga Eelarvekooskõlastegevuskavaga Optimeeridaeesmärgile Usalda, agakontrolliFacebooki

  24. Website Conversions Landing page Conversion pixel Website custom audience

  25. Facebook Ads Reporting https://www.facebook.com/ads/manage/reporting.php

  26. Like

  27. Postitused

  28. Website conversions

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