QR Codes By Christy Lynch
What is a QR Code • QR stands for “Quick Response” • While around since 1994, they are just catching on in the US with the increasing popularity of smart phones. • QR codes are a 2-dimensional bar code Rescigno’s YouTube Video on Panoramic Photo Books
How do they work? • You will need a smart phone with a camera • Download a QR code app • We recommend i-nigma, free for android and iPhone • Open the app on your phone • Center the QR code in the camera viewer • You will be taken wherever the QR code is setup to take you Mobile Business Card
Why use QR codes • “Strike while the iron is hot” • Consumers ability to respond at the moment you pique their interest • No need to write down URL’s, addresses, etc. • The number of smart phone users are on the rise.
Track Your Results • Total Number of scans • Activity by Day • Activity by Hour • Devices being used (this allows you to optimize the viewing experience) • Locations of people scanning • ROI
Track your ResultsGet More Information • Send your QR code to a website and require registration to get to content • Name • Company • Email • Cell Phone (for text updates)
Ways to use QR codes • Promote future events • Direct people to videos, podcasts and web pages with more information • Add your logo into the QR code to build brand awareness • Drive donations by making it easy for people to respond St. Patricia’s Donation Page
Ways to Use QR Codes • Build your marketing database – include QR codes to enable people to subscribe to your email lists and other alerts • Connect printed materials with online materials, providing additional information • Allow people to interact with your greeting cards – view a picture or video that supports the card. • Mobile Business Cards • Encourage audience participation at events. Open House YouTube Invite
Where to put the QR Code • Near the relevant information – for example near the donation form if you want online donations • Excellent on the address panel of a newsletter or self mailer • On the back side of a business card
Best Practices • Shrink your URL (website address) before creating the QR code. • Tinyurl.com or similar program • Name your artwork file so you can easily find for future use • Ex: qr-Rescignos.com.jpg
Best PracticesInclude Instructions! • If sending to a website, write the web address near the QR code • Include instructions (scan with mobile phone…)
Best PracticesSpruce it up • Use color, but make sure there is a white border/background • Include your logo
Optimized Not Optimized Best PracticesMobile Optimized Content
Best PracticesMake it the Right Size • Usually no smaller than 1 inch • Can be as large as you want! This QR code was 28 x 28 inches.
Other Uses • Although most people use QR codes to send people to a website, you can also: • Have it bring up a text only message • Dial or save a phone number • Read an email address • Add an event to your calendar