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QR Codes

QR Codes. Linking the real world with the digital world. What are QR Codes. 2D barcode readable by mobile devices Requires a QR Code reader application. QR Code Types. Static Instructions direct from QR code to mobile device. No additional support service required Dynamic

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QR Codes

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  1. QR Codes Linking the real world with the digital world.

  2. What are QR Codes • 2D barcode readable by mobile devices • Requires a QR Code reader application

  3. QR Code Types • Static • Instructions direct from QR code to mobile device. No additional support service required • Dynamic • QR Code connects mobile device to rich content delivery service via 3G/Wifi network.

  4. Static QR Code example • Contact information

  5. Static QR Code example • Send an Email

  6. Static QR Code example • Direct Call

  7. Static QR Code Example • SMS Text Message

  8. Static QR Code • (Mobile Friendly) Websites

  9. Static QR Code Example • Real-time Navigation

  10. Static QR Code • Video Links

  11. Dynamic QR Codes • Advantages • Adaptable content and presentation • Tracking and analytics • Disadvantages • Requires 3G/Wifi/Internet access to function

  12. Dynamic QR Codes • Vcard+ • Include Photo • Downloadable vCard • Lever Social Media Links • Updatable changeable content • Direct dial • Direct navigation • Usage statistics

  13. Dynamic QR Codes • URL (mobile friendly) • Change target URL • Tracking and statistics

  14. Dynamic QR Codes • Full Service Mobile Friendly Marketing Platforms using dynamic codes http://mkb.odoa.eu/MKB-examples.aspx

  15. QR Code Do's • Be Mobile Friendly

  16. QR Code Do's • Branding and Identity • Recognition and trust

  17. QR Code Do's • Simple ‘to the point’ examples

  18. QR Code Don'ts • Default Website for computer use

  19. QR Code Don'ts • Mysterious QR Codes • “bit.ly/NVqUGK” = ???? (what is this?)

  20. QR Code Tips • Be mobile friendly • Be relevant • Add value • Keep it simple • Interact

  21. More Information • Making your own QR Codes • http://qr.odoa.eu • http://blog.qr4.nl • Dynamic QR Codes • http://qr.odoa.eu • Full Service QR Codes • http://mkb.odoa.eu

  22. Mobile Marketing Services and Solutions with QR Codes • Presentation by: • Ben van Sas • Jeroen Steeman Adres 0D0A - QR Code Nederland Sint Nicasiusstraat 15 5591 EW Heeze Noord Brabant Nederland Telefoon +31 (0)6 246 75 585 Telefoon +31 (0)6 130 33 743

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